Dr. Qazi Mohammed Ahmed
Last updated on July 7th, 2023
Personal Information | ||
Campus | Islamabad | |
Department | Business Studies | |
Designation | Senior Assistant Professor | |
Name | Dr. Qazi Mohammed Ahmed | |
qazi.buic@bahria.edu.pk | ||
Phone (Office EXT) | +92-51-111-111-028 EXT 1950 | |
Research Area | Sustainable Marketing, Consumer Behavior, Social Media Advertising | |
Number of Publications | Journals = 16 Conferences = 8 |
Qualification | |||
Degree | Passing Year | Majors | University |
PhD | 2021 | Marketing | Comsats University Islamabad (CUI) |
MS | 2013 | Marketing | Nust Business School (NBS) |
BBA | 2010 | Finance | Bahria University Islamabad Campus (BUIC) |
Teaching Experience | |||
Designation | From | To | Organization |
Senior Assistant Professor | July, 2022 | Till Date | Bahria University Islamabad Campus (BUIC) |
Assistant Professor | July, 2018 | June, 2022 | Bahria University Islamabad Campus (BUIC) |
Senior Lecturer | August, 2015 | June, 2018 | Bahria University Islamabad Campus (BUIC) |
Lecturer | February, 2014 | June, 2015 | Foundation University Islamabad (FUI) |
Publications |
Journals | |
1 | Ali, B., Fatima, M., & Ahmed, Q. M. (2023). Examining the Theory of Planned Behaviour in Green Purchasing Behaviour: A Case of Millennial’s Consumption of Organic Food. Foundation University Journal of Business & Economics, 8(1), 168-180 |
2 | Ahmed, Q. M., Wajid, A., Nazir, M. A. (2023). Examining purchase behavior through brand advertising strategy in social media fan pages: The mediating effects of consumer engagement behaviors. International Journal of Internet Marketing & Advertising, (IJIMA-123193), (ABDC Ranked). |
3 | Fatima, M., & Ahmed, Q. M. (2022). Impression of excessive digital media utilization on psychological well-being: A case of Pakistan’s metropolitan cities. Journal of Management Info, 9(2), 217-231. |
4 | Ahmed, Q. M., Wajid, A., Nazir, M. A., & Ahmad, T. (2022). Consumer Behavior towards Social Media under COVID-19: A Multi-Study Evidence from Pakistan. Foundation University Journal of Business & Economics, 7(2), 29-45. |
5 | Ahmed, Q. M., Nazir, M. A., & Paracha, O. S. (2022). Exploring the Impact of Remuneration on Advertising Value & Attitudes: A Perspective During the Covid-19 Crises. International Journal of Marketing, Communication and New Media, 10(19). |
6 | Wajid, A., Raziq, M. M., Ahmed, Q. M., Ahmad, M. (2021). Observing Viewers’ Self-Reported and Neurophysiological Responses to Message Appeal in Social Media Advertisements. Journal of Retailing and Consumer Services, 59, 102373. (IF: 10.972) |
7 | Hussain, I., Ahmed, Q. M., Gulzar, A., Usman, U., Hussain, S. (2020). Group Cohesion: A Therapy Against Abusive Supervision. International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, 11(12), 1-11. |
8 | Ahmed, Q. M., Paracha, O. S., Salman, A. (2020). Roles of Remuneration on Consumer Responses Towards Social Media Advertising: A Pakistani Perspective. International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, 11(5), 1-14. |
9 | Sikander, M. D. I., Ahmed, Q. M. (2019). Impact of Social Media Marketing on Brand Love: Promoting Loyalty in the Restaurant Landscape of Pakistan. Online Journal of Communication and Media Technologies, 9(4), 1-15. |
10 | Ahmed, Q. M., Hussain. I., Ahmed, S. (2019). Impact of Social Media Marketing on Brand Loyalty: The Mediating Role of Brand Consciousness. Journal of Managerial Sciences, 13(2), 201-213. |
11 | Ahmed, Q. M., Raziq, M. M., Ahmed, S. (2018). The Role of Social Media Marketing and Brand Consciousness in Building Brand Loyalty. Global Management Journal for Academic & Corporate Studies, 8(1), 154-165. |
12 | Raziq, M. M., Ahmed, Q. M., Ahmad, M., Yusaf, S., Sajjad, A., Waheed, S. (2018). Advertising skepticism, need for cognition and consumers’ attitudes. Marketing Intelligence & Planning, 36(6), 678-693. (IF: 4.417) |
13 | Ahmed, Q. M., Raziq, M. M., Goreja, A. B. (2018). The Impact of Consumer Beliefs on Consumers’ Attitude: A Social Media Advertising Perspective. Journal of Social Sciences & Humanities, 26(1), 78-104. |
14 | Ahmed, Q. M., Raziq, M. M. (2017). The Social Media Advertising Model (SMAM): A Theoretical Framework. Journal of Managerial Sciences, 14(3), 117-144. |
15 | Irshad, M., Mian, A. K., Ahmed, Q. M. (2016). Social Media Marketing and Consumer Behavior: An Academic Literature Review. Abasyn Journal of Social Sciences, Special Issue. |
16 | Ahmed, Q. M., Irshad, M., Ali, M., Mian, A. (2016). Conceptualizing Consumer Engagement through the Social Media. Abasyn Journal of Social Sciences, Special Issue. |
International Conferences – In Pakistan | |
1 | Investigating Consumers’ Responses Towards Social Media Advertising: The Roles of Infotainment, Invasiveness & Integrity, International Conference on Business and Social Innovation (ICBSI), Islamabad, Pakistan (2018). Best Paper Award |
2 | Social Media is the New Phenomenon: A Pakistani Context, South Asian International Conference (SAICON), Islamabad, Pakistan (2016). |
3 | Social Media Marketing and Consumer Behavior: An Academic Literature Review, South Asian International Conference (SAICON), Islamabad, Pakistan (2016). |
4 | The Subliminal Phenomena in Advertising: A Pakistani Perspective, South Asian International Conference (SAICON), Islamabad, Pakistan (2014). |
5 | Investigating Relationship Between NPS and Subscribers: A Study in Pakistani Telecom Companies Perspective, South Asian International Conference (SAICON), Islamabad, Pakistan (2014). |
International Conferences – Abroad | |
1 | Role of Social Capital on Consumer Attitudes, Peer Influence and Behavioral Intentions: A Social Media Perspective, International Conference on Marketing Techniques and Advertising Management (ICMTAM), Toronto, Canada (2021). |
2 | Impact of Social Media Marketing on Brand Loyalty: The Mediating Role of Brand Consciousness, 4th ASIA International Conference, Langkawi, Malaysia (2018). |
3 | The Social Media Advertising Model (SMAM): A Theoretical Framework, 3rd ASIA International Conference, Kuala Lumpur, Malaysia (2017). |
Industrial / Non-Teaching Experience | |||
Designation | From | To | Organization |
Digital Media Consultant | April, 2013 | Jan, 2014 | Funky Bake Islamabad |
Marketing Manager | Jan, 2011 | Feb, 2013 | A&T Autos Rawalpindi |