Dr. Qazi Mohammed Ahmed
Category: Faculty
Published on: March 31, 2020,
Last modified on: July 7th, 2023
Last updated on July 7th, 2023
Personal Information
Campus Islamabad
Department Business Studies
Designation Senior Assistant Professor
Name Dr. Qazi Mohammed Ahmed
Email qazi.buic@bahria.edu.pk
Phone (Office EXT) +92-51-111-111-028 EXT 1950
Research Area Sustainable Marketing, Consumer Behavior, Social Media Advertising
Number of Publications Journals = 16
Conferences = 8
Qualification
Degree Passing Year Majors University
PhD 2021 Marketing Comsats University Islamabad (CUI)
MS 2013 Marketing Nust Business School (NBS)
BBA 2010 Finance Bahria University Islamabad Campus (BUIC)
Teaching Experience
Designation From To Organization
Senior Assistant Professor July, 2022 Till Date Bahria University Islamabad Campus (BUIC)
Assistant Professor July, 2018 June, 2022 Bahria University Islamabad Campus (BUIC)
Senior Lecturer August, 2015 June, 2018 Bahria University Islamabad Campus (BUIC)
Lecturer February, 2014 June, 2015 Foundation University Islamabad (FUI)
Publications
Journals
1 Ali, B., Fatima, M., & Ahmed, Q. M. (2023). Examining the Theory of Planned Behaviour in Green Purchasing Behaviour: A Case of Millennial’s Consumption of Organic Food. Foundation University Journal of Business & Economics, 8(1), 168-180
2 Ahmed, Q. M., Wajid, A., Nazir, M. A. (2023). Examining purchase behavior through brand advertising strategy in social media fan pages: The mediating effects of consumer engagement behaviors. International Journal of Internet Marketing & Advertising, (IJIMA-123193), (ABDC Ranked).
3 Fatima, M., & Ahmed, Q. M. (2022). Impression of excessive digital media utilization on psychological well-being: A case of Pakistan’s metropolitan cities. Journal of Management Info, 9(2), 217-231.
4 Ahmed, Q. M., Wajid, A., Nazir, M. A., & Ahmad, T. (2022). Consumer Behavior towards Social Media under COVID-19: A Multi-Study Evidence from Pakistan. Foundation University Journal of Business & Economics, 7(2), 29-45.
5 Ahmed, Q. M., Nazir, M. A., & Paracha, O. S. (2022). Exploring the Impact of Remuneration on Advertising Value & Attitudes: A Perspective During the Covid-19 Crises. International Journal of Marketing, Communication and New Media, 10(19).
6 Wajid, A., Raziq, M. M., Ahmed, Q. M., Ahmad, M. (2021). Observing Viewers’ Self-Reported and Neurophysiological Responses to Message Appeal in Social Media Advertisements. Journal of Retailing and Consumer Services, 59, 102373. (IF: 10.972)
7 Hussain, I., Ahmed, Q. M., Gulzar, A., Usman, U., Hussain, S. (2020). Group Cohesion: A Therapy Against Abusive Supervision. International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, 11(12), 1-11.
8 Ahmed, Q. M., Paracha, O. S., Salman, A. (2020). Roles of Remuneration on Consumer Responses Towards Social Media Advertising: A Pakistani Perspective. International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, 11(5), 1-14.
9 Sikander, M. D. I., Ahmed, Q. M. (2019). Impact of Social Media Marketing on Brand Love: Promoting Loyalty in the Restaurant Landscape of Pakistan. Online Journal of Communication and Media Technologies, 9(4), 1-15.
10 Ahmed, Q. M., Hussain. I., Ahmed, S. (2019). Impact of Social Media Marketing on Brand Loyalty: The Mediating Role of Brand Consciousness. Journal of Managerial Sciences, 13(2), 201-213.
11 Ahmed, Q. M., Raziq, M. M., Ahmed, S. (2018). The Role of Social Media Marketing and Brand Consciousness in Building Brand Loyalty. Global Management Journal for Academic & Corporate Studies, 8(1), 154-165.
12 Raziq, M. M., Ahmed, Q. M., Ahmad, M., Yusaf, S., Sajjad, A., Waheed, S. (2018). Advertising skepticism, need for cognition and consumers’ attitudes. Marketing Intelligence & Planning, 36(6), 678-693. (IF: 4.417)
13 Ahmed, Q. M., Raziq, M. M., Goreja, A. B. (2018). The Impact of Consumer Beliefs on Consumers’ Attitude: A Social Media Advertising Perspective. Journal of Social Sciences & Humanities, 26(1), 78-104.
14 Ahmed, Q. M., Raziq, M. M. (2017). The Social Media Advertising Model (SMAM): A Theoretical Framework. Journal of Managerial Sciences, 14(3), 117-144.
15 Irshad, M., Mian, A. K., Ahmed, Q. M. (2016). Social Media Marketing and Consumer Behavior: An Academic Literature Review. Abasyn Journal of Social Sciences, Special Issue.
16 Ahmed, Q. M., Irshad, M., Ali, M., Mian, A. (2016). Conceptualizing Consumer Engagement through the Social Media. Abasyn Journal of Social Sciences, Special Issue.
International Conferences – In Pakistan
1 Investigating Consumers’ Responses Towards Social Media Advertising: The Roles of Infotainment, Invasiveness & Integrity, International Conference on Business and Social Innovation (ICBSI), Islamabad, Pakistan (2018). Best Paper Award
2 Social Media is the New Phenomenon: A Pakistani Context, South Asian International Conference (SAICON), Islamabad, Pakistan (2016).
3 Social Media Marketing and Consumer Behavior: An Academic Literature Review, South Asian International Conference (SAICON), Islamabad, Pakistan (2016).
4 The Subliminal Phenomena in Advertising: A Pakistani Perspective, South Asian International Conference (SAICON), Islamabad, Pakistan (2014).
5 Investigating Relationship Between NPS and Subscribers: A Study in Pakistani Telecom Companies Perspective, South Asian International Conference (SAICON), Islamabad, Pakistan (2014).
International Conferences – Abroad
1 Role of Social Capital on Consumer Attitudes, Peer Influence and Behavioral Intentions: A Social Media Perspective, International Conference on Marketing Techniques and Advertising Management (ICMTAM), Toronto, Canada (2021).
2 Impact of Social Media Marketing on Brand Loyalty: The Mediating Role of Brand Consciousness, 4th ASIA International Conference, Langkawi, Malaysia (2018).
3 The Social Media Advertising Model (SMAM): A Theoretical Framework, 3rd ASIA International Conference, Kuala Lumpur, Malaysia (2017).
Industrial / Non-Teaching Experience
Designation From To Organization
Digital Media Consultant April, 2013 Jan, 2014 Funky Bake Islamabad
Marketing Manager Jan, 2011 Feb, 2013 A&T Autos Rawalpindi