Naimah Khan
| Personal Information | ||
| Campus | Islamabad |  |
| Department | Business department | |
| Designation | Senior lecturer | |
| Name | Naimah Khan | |
| Naimah.buic@bahria.edu.pk | ||
| Phone (Office EXT) | +92-51-111-111-028 EXT 1951 | |
| Research Area | Marketing, consumer behavior, supply chain, retailing, social media management | |
| Number of Publications | Journals = 1 Conferences = 1 |
|
| Qualification | |||
| Degree | Passing Year | Majors | University |
| PhD | In progress (PD and BASR clear) | Marketing, consumer behavior, retailing, omni channel | CUST |
| MS | December 2019 | Marketing, service robots, service automation | CUST |
| MBA | 1999 | Marketing, consumer behavior | Arid Agricultural university (UIMS) |
| Teaching Experience | |||
| Designation | From | To | Organization |
| SENIOR LECTURER | September 13, 2023 | Till Date | Bahria University Islamabad |
| SENIOR LECTURER | September 2022 | July 2023 | CUST |
| SENIOR LECTURER | August 2022 | July 2023 | Shifa Tameer-e Millat-University (STMU) |
| SENIOR LECTURER | February 2020 | July 2023 | Roots international university |
| ASSISTANT PROFESSOR | 17th July, 2002 | January 2008 | COMSATS University |
| Publications |
| Journals | |
| 1 | Paper Covid -19 risk perception of travel destination development and validation of a scale, published in Sage journals https://doi.org/10.1177/21582440221079622 (W silver category, impact factor 2) |
| International Conferences – Abroad | |||
| 1 | |||
| International Conferences – In Pakistan | |||
| 1 | Paper presented on the topic of “anthropomorphism: uses and importance in real world” in international conference arranged by CUST University, 8th CIBRC. It was to discuss the upcoming ideas and uses of anthropomorphism in the domain of Service robots in hospitality industry. | ||
| Industrial / Non-Teaching Experience | |||
| Designation | From | To | Organization |
| Manager Marketing- Research | February 2020 | December 2022 | EYENSTYN Marketing and Consultancy. Islamabad |
| Manager Administration | January 2011 | March 2014 | Builders Mart, CN |
| Marketing Executive | November 2008 | September 2010 | Daily Express – Lakhani Group, Islamabad |
| Advertisement Executive | March 2000 | April 2002 | DAWN Group of NEWS Paper, Islamabad |