Dr. Muhammad Kasheer
Category: Faculty
Published on: March 31, 2020,
Last modified on: June 6th, 2023
Last updated on June 6th, 2023
Personal Information
Campus Islamabad  
Department Business Studies
Designation Assistant Professor
Name Dr. Muhammad Kasheer
Email mkasheer.buic@bahria.edu.pk
Phone (Office EXT) +92-51-111-111-028 EXT 1941
Research Area Consumer Behavior,  Influencer Marketing, Branding
Number of Publications Journals = 7
Conferences = Nill
Qualification
Degree Passing Year Majors University
PhD 2019 Marketing Sungkyunkwan University, South Korea
MBA 2011 Marketing Quaid-i-Azam University, Islamabad
Teaching Experience
Designation From To Organization
Assistant Professor January,2020 Till Date Bahria University Islamabad
Publications
Journals
1 Saad-ur-Rehman, M., Kasheer, M., & Hussain, K. (2023). Antecedents and outcomes of customer-brand identification: a case of Pakistan Super League. Advances in Business and Commerce, 1(2), 1-15.
2 Khan, A., Ali, M., Kasheer, M., & Ahmed, S. K. (2023). The impact of joyous exploration and deprivation sensitivity and the workplace curiosity dimensions on work engagement through learning goal orientation – a conceptual paper. Advances in Business and Commerce, 1(2), 40-51.
3 Kasheer, M. & Nam, M. (2021). The influence of contagious disease threat on general risk-taking tendency. Social Behavior and Personality, 49(8), 1-10. (IF = 1.183).
4 Mushtaq, N., Gulzar, S., Khan, A. U., & Kasheer, M. (2021). Exploring the intervening role of autonomy, competency, relatedness, satisfaction and proactive personality in relationship between servant leadership and job outcomes. Bulletin of Business and Economics (BBE), 10(2), 157-169.
5 Qayyum, A., Kasheer, M., Haider, J. Mehmood, O., & Iqbal, A. (2018) Impact of ownership, competition, and management practices on efficiency of banking sector. Polish Journal of Management Studies, 18 (1), 262-276. DOI: 10.17512/pjms.2018.18.1.20
6 Qayyum, A., Mehmood, O., Kasheer, M., & Haider, J. (2018). Determinants of performance in banking sector: Evidence from international markets. International Journal of Business and Management Science, 8(3), 549-565.
7 Kasheer, M. (2015). Antecedents and outcomes of trust: Role of communication intensity and goal alignment in building long term business relationships. Journal of Marketing Thought, 2(3), 13-20