Dr. Muhammad Awais Mehmood
Category: Faculty
Published on: September 19, 2023,
Last modified on: September 25th, 2023
Last updated on September 25th, 2023
Personal Information
Campus Islamabad  
Department Business Studies
Designation Associate Professor
Name Dr. Muhammad Awais Mehmood
Email mamehmood@bahria.edu.pk  am_mian@yahoo.com
Phone (Office EXT) +92 51 9263422
Research Area
 Social Media Marketing; Purchase Intention, Consumer Behavior, Brand Equity; Marketing Communication; Higher Education Marketing; Services Marketing
Number of Publications Number of Industry Projects Number of Trainings 12
Qualification
Degree Passing Year Majors University
PhD Management Sciences 2020 Marketing Bahria University
MBA 2007 Marketing Cardiff University
Bachelor of Software Engineering  Software 2005 Engineering Bahria University
Teaching Experience
Designation From To Organization
Associate Professor 2022 Till date Bahria University
Senior Assistant Professor 2015 2022 Bahria University
Assistant Professor 2011 2015 Bahria University
Senior Lecturer 2007 2011 Bahria University
Industrial / Development Sector Experience
Designation From To Organization
Sales Adviser 2006 2007 British Gas, London, UK
Network Adviser 2005 2006  Communications DirectPvt. Ltd., Cardiff, UK
Publications:
  1. Interpersonal Process Effectiveness: An Empirical Analysis, South Asian Journal of Management Sciences, Volume16, Issue 2, pp 139-153, Dec 2022
  2. Social Media Marketing Activities: A Tool for Creating Brand Awareness, VFAST Transactions on Education and Social Sciences, Volume 10, Issue 2, pp 7-15, May 2022
  3. Impact of Knowledge Practices on Innovation: The Role of Employees’ Intention to Stay and Recognition, NUST Business Review, Volume 3, Issue 2, pp 1-15, Mar 2022
  4. Factors Influencing Purchase Intentions towards Fashion Jewellery: An Exploratory Study, Pakistan Journal of Humanities and Social Sciences, Volume 10, Issue 1, pp 135-148, Feb 2022
  5. Factors limiting optimal students’ engagement on Social Media: A study of Higher Education Institutions in Pakistan, Journal of Humanities, Social and Management Sciences (JHSMS), Volume 2, Issue 2, pp 285-301, Dec 2021
  6. Brand Equity Framework of Social Media in Context of Higher Education Institutes (HEIs), 8th INCOMaR Conference, Institute of Business Excellence, UiTM, Malaysia, 2021
  7. Management of Social Media Marketing by Pakistani Higher Education Institutes, Pakistan Social Sciences Review, Volume 5, Issue 4, pp 88-104, Oct 2021
  8. Factors Influencing HEIs to Adopt Social Media as a Marketing Communication Tool, Journal of Marketing Strategies, Volume 3, Issue 3, pp 132-154, Sep 2021
  9. The Influence of Organizational Assimilation on Trust and Commitment with the Mediating Role of Co-creation of Value in HEIs, Journal of Development and Social Sciences, Volume 2, Issue III, pp 334-352, Sep 2021
  10. Unfolding Utilization of Functional Blocks of Social Media in Building Brand Equity in Higher Education Institutes, International Review of Management and Business Research, Volume 10, pp 26-41, Jun 2021
  11. Elements Influencing Students’ Selection of International Universities for Higher Studies on Scale of Hedonic & Utilitarian Value, MAJCAFE Volume 24 Special Issue S1, pp 137-152, Nov 2020
  12. Role of Social Media Marketing in HEI’s Admission, Journal of Business Studies-JBS Volume 12 Issue 2, pp 137-152, Dec 2016