Dr. Samreen Fahim Baber – Bahria University Business School

Dr. Samreen Fahim Baber

Category: Faculty
Published on: April 4, 2020,
Last modified on: July 7th, 2023

Last updated on July 7th, 2023

<td “=””>Dr. Samreen Fahim Babar

Personal Information
Campus	Islamabad
Department	Management Studies
Designation	Senior Associate Professor
Name
Email	samreen.buic@bahria.edu.pk
Research Area	Climate Change, Economic Sustainability & Finance
Number of Publications	Journals = 23 Book Chapter Case study = 1 Conferences = 5

Qualification
Degree	Passing Year	Majors	University
PH.D	2015	Economics	University of Peshawar

Teaching Experience
Designation	From	To	Organization
Senior Associate Professor	Sep 2022	Till date	Bahria University Islamabad
Head of Department	July 2020	Sep 2022	Bahria University Islamabad
Associate Professor/Postgraduate Program Coordinator	Sep 2018	June 2020	Bahria University Islamabad
Senior Assistant Professor	May 2015	August 2018	Bahria University Islamabad
Visiting Faculty	May, 2014	April, 2015	Iqra University Islamabad
Research Fellow	September, 2007	May. 2015	University of Peshawar

PUBLICATIONS Books:
1. Essentials of Modern Marketing. Pakistan Edition. Kotler & Partners (April,2023). Chapter 7. Disruptive Digital Marketing Strategies-Case Study: Mobilink Microfinace Bank- Finclusion in Turbulent Times
Journals:
1. Khan, M. K., Babar, S. F.(2023) Role of financial development, Foreign Direct Investment inflow, Innovation in Environmental Degradation in Pakistan with Dymnamic ARDL Simulation Model, Environmental Science and Pollution Research, 1-17. ISSN- 0944-1344,1614-7499.Germany. W Category- 5.03 Impact Factor. Paper accepted
2. Tang H, Rasool Z., Sindhu M. I., Babar S. F.,& Naveed M. (2023) Implications of corporate innovation investment on environment sustainability with moderating role of managerial stock incentives: A case of the oil and gas sector of the United States of America. Frontiers in Environmental Science. Vol (10). https://www.frontiersin.org/articles/10.3389/fenvs.2022.962258. DOI=10.3389/fenvs.2022.962258. ISSN- 2296-665X- Switzerland. W Category – 4.75 Impact Factor.
3. Satti, Z. W., Babar, S. F., & Parveen, S. (2022). Role of Customer Satisfaction as a Mediator between Sensory Marketing and Customer Loyalty: A Case of Pakistani Restaurant Industry. Journal of International Food & Agribusiness Marketing. https://doi.org/10.1080/08974438.2022.2049415. ISSN: 0897-4438, 1528-6983. United States, 2.7 Impact Factor. X Category
4. Khan, M. K., Babar, S. F., Oryani, B., Dagar, V., Rehman, A., Zakari, A., & Khan, M. O. (2021). Role of financial development, environmental-related technologies, research and development, energy intensity, natural resource depletion, and temperature in sustainable environment in Canada. Environmental Science and Pollution Research, 1-17. ISSN 0944-1344,1614-7499. W-Category, 5.03 Impact Factor. https://doi.org/10.1007/s11356-021-15421-0. 2, August 2021
5. Satti, Z. W., Babar, S. F., & Ahmad, H. M. (2021). Exploring mediating role of service quality in the association between sensory marketing and customer satisfaction. Total Quality Management & Business Excellence, 32(7-8), 719-736. ISSN-1478-3363,1478-3371- W-Category. 4.96 Impact Factor. United Kingdom.
6. Babar, S. F. (2021). Financial institutions and Chinese investment: The review of China Pakistan economic corridor (CPEC) policy. European Journal of Economics and Business. ISSN. 2411-4073 .Europe DOI: https://doi.org/10.26417/ejes.v4i2.p73-82
7. Khadim, M. I., & Babar, S. F. (2021). IPO Intra Industry Effects on Peer Firm’s Earnings, Composition and Stock Returns. Global Economics Review, VI, 41-48. ISSN-2413-8657,2313-0113, Y- Category.
8. Parveen, S., Subhan, Q. A., Baber, S. F., & Satti, Z. W. (2020). Role of overconfidence as mediator between anchoring heuristic and trade volume in Pakistan Stock Exchange. City University Research Journal, 10(3), 406-423. ISSN- 2220-9174,2409-0441. Y- Category
9. Satti. Z. Babar.S, Parveen.S, Abrar. K, & Shabbir.A. (2020). Innovations for Potential Entrepreneurs in Service quality and Customer Loyalty in the Hospitality Industry. Asia Pacific Journal of Innovation and Entrepreneurship. Vol-14 (3) pp. 317-328. https://doi.org/10.1108/APJIE-08-2019-0063, ISSN-2071-1395, 2398-7812- Y Category.
10. Laeeque, S. H., Bilal, A., Babar, S., Khan, Z., & Ul Rahman, S. (2018). How patient-perpetrated workplace violence leads to turnover intention among nurses: the mediating mechanism of occupational stress and burnout. Journal of Aggression, Maltreatment & Trauma, Vol- 27(1), 96-118. ISSN- 1092-6771,1545-083X. W- Category . 1. 96 Impact Factor-United States
11. Laeeque, S. H., & Babar, S. (2017) Knowledge Creation and Firm Performance: Is Innovation the Missing Link? Pakistan Journal of Social Sciences. Vol. 11(1). Pp. 505-523. http://www.jespk.net/publications/379.pdf. ISSN-2074-2061,2708-4175. Y Category.
12. Khan. A., & Babar, S. (2017) Work Family Conflict Have an Influence on Internal Service Quality of Female Faculty Members of Higher Education Sector of Pakistan. Abasyn Journal of Social Sciences. Vol. 10 (2) Pp. 345-355. http://www.aupc.info/wp-content/uploads/2017/12/8-AJSS-10-2-17.pdf. ISSN. 1998-152X,2221-6782, Y- Category.
13. Khadim, I., & Babar, S. (2017) Impact of Ownership composition and Public Float on IPO performance: Evidence from KSE. Journal of Business and Tourism. Special Issue November 2017. Pp(83-93) ) https://www.awkum.edu.pk/jbt/downloads/Special%20Issue-ICCSS-Indonesia- November- 2017/ 83-93.pdf. ISSN: 2520-0739,2521-0548, Y- Category
14. Rehman, T., Babar, S. & Haider, A.,(2017) Organizational Culture: Missing Link between Employee Psychologica l Empowerment and their Work Outcomes in Service Sector. Journal of Business and Tourism. Special Issue November 2017. Pp(95-112) https://www.awkum.edu.pk/jbt/archives/Special-Issue-ICCSS – Indonesia-November-2017.html. ISSN: 2520-0739,2521-0548, Y- Category
15. Babar. S., Rehman, T., Jamal, U., & Butt, S. (2017)” Global Diversification in Pakistan, Highlighting the theory of Imperfect World capital Market” Journal of Business and Tourism. Special Issue November 2017.Pp(183-192) https://www.awkum.edu.pk/jbt/archives/Special-Issue-ICCSS-Indonesia-November- 2017.html. ISSN: 2520-0739,2521-0548, Y- Category
16. Laeeque, S. H., & Babar, S. F. (2016) Examining the moderating role of leadership styles in the relationship between learning organization practices and firm performance. Global Management Journal for Academic & Corporate Studies. Vol. 6 (2).Pp.85-93. http://gmjacs.bahria.edu.pk/publications/gmjacs- vol-6-no-1-2016/. ISSN.- 2219-6145,2305-0756, Y- Category.
17. Laeeque, S. H., & Babar, S. F (2017) The Integrative Determinants of Innovation Performance: The Role of Learning Organization and Knowledge Creation. Pakistan Journal of Commerce and Social Sciences. Vol. 11(1). Pp. 168-183. http://jespk.net/publications/344.pdf .ISSN. 1997-8553,2309-8619. X-Category
18. Laeeque, S. H., & Babar, S. (2017) Knowledge Creation and Firm Performance: Is Innovation the Missing Link? Pakistan Journal of Commerce and Social Sciences.. Vol. 11(1). Pp. 505-523. http://www.jespk.net/publications/379.pdf . ISSN. 1997-8553,2309-8619. X-Category
19. Zoya Wajid Satti* , Samreen Fahim Babar† and Hafiz Mushtaq Ahmad-(2016).Mediating Role of Service Quality between Sensory Marketing and Customer Loyalty in Restaurant Industry: A Case of Pakistan. Journal of Managerial Sciences Volume XI Number 03-Pp(297-314) https://www.qurtuba.edu.pk/jms/default_files/JMS/11_3/18.pdf. ISSN. 1992-4364,1998-4642 Y- Category
20. Samreen Fahim Babar, S. Faiza Urooj & Khalid Usman. (2016) . Does Herding exist? Evidence from Pakistan`s Stock Exchange. Global Economics Review, V(I), 13-23. ISSN-2413-8657,2313-0113, Y- Category.
21. Babar. S., Gul. S., Amin. A. and Mohammad. I. (2016). Climate Change: Region & Season Specific Agriculture Impact Assessment. FWU Journal of Social Sciences. Vol. 9(1), Pp. 49-56. http://sbbwu.edu.pk/sbbwu/assets/files/journal/Summer_2015_Vol_9.No.1/11. Climate Change Region. ISSN- 1995-1272. X- Category, 0.45- Impact Factor.
22. Babar. S., and Amin. A. (2016).Climate Trends & its Impact on Khyber Pakhtunkhwa Agriculture. Central Asia Journal, Peshawar. Vol.73 (1). http://www.asc-centralasia.edu.pk. ISSN- 1729-9802,2706-8102. Y- Category.
23. Laeeque, S. H., & Babar, S. F.(2015). Learning Organization as a Strategy to Improve Performance of Pakistan i Hospitals . Journal of Management Sciences. Vol. 9 (2). http://www.qurtuba.edu.pk/jms/default_files/JMS/9_2/JMS_July_December2015_256-266.pdf. ISSN- 2413-8657,2313-0113, Y- Category.

Conferences:
1. Babar. S., & Ahmad.Y, (2018). “Financial Institutions and Chinese Investment: The Review of China Pakistan Economic Corridor (CPEC) Policy” presented at ICSS XV, 15^th International Conference on Social Sciences at KU Leuven, Campus Gasthuisberg on 13-14 July 2018.
2. Babar. S, et.al, (2017)” Global Diversification in Pakistan, Highlighting the theory of Imperfect World capital Market” presented at 4^th International Conference on Computational and Social Sciences. 15-17 November 2017. Organized by Public Islamic University of Pekalongan Indonesia and Abdul Wali Khan University Mardan, Pakistan.
3. Khadim, I., & Babar, S. (2017) “Impact of Ownership composition and Public Float on IPO performance: Evidence from KSE.” presented at 4^th International Conference on Computational and Social Sciences. 15-17 November 2017. Organized by Public Islamic University of Pekalongan Indonesia and Abdul Wali Khan University Mardan, Pakistan.
4. Rehman, T., Babar, S. & Haider, A.,(2017) “Organizational Culture: Missing Link between Employee Psychological Empowerment and their Work Outcomes in Service Sector” presented at 4^th International Conference on Computational and Social Sciences. 15-17 November 2017. Organized by Public Islamic University of Pekalongan Indonesia and Abdul Wali Khan University Mardan, Pakistan
5. Babar. S, et.al, (2016) “Does Herding Exist in KSE” presented at 5^thInternational CUST Business Research Conference. Organized by Capital University of Sciences & Technology, Islamabad
6. Babar. S, et.al, (2016) “Climate Trends & its Impact on Khyber Pakhtunkhwa Agriculture” is selected for the Symposium on ‘The Vulnerability of Pakistan’s Water Sector to the Impacts of Climate Change: Identification of Gaps and Recommendation for actions- May 2016”. Organized by Comsats Islamabad, UNDP and Ministry of Climate Change.
7. Babar. S, et.al, (2014) “Climate Change: Region & Season Specific Agriculture impact Assessment.” Presented in the SACAM (The South & Central Asia MAB Network) 6^th Conference on 3^rd-5^th December 2014, Islamabad.

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