Dr. Asma Basit
Last updated on October 4th, 2022
| Personal Information | ||
| Campus | Islamabad |  |
| Department | Management Studies | |
| Designation | Senior Assistant Professor | |
| Name | Dr. Asma Basit | |
| asmabasit.buic@bahria.edu.pk | ||
| Phone (Office EXT) | +92-51- EXT. | |
| Research Area | Entrepreneurship, Marketing | |
| Number of Publications | Journals = 18 Conferences = 11 |
|
| Qualification | ||||||
| Degree | Passing Year | Majors | University | |||
| PhD | 2012 | Entrepreneurship | University of Essex, UK | |||
| MSc (Distinction) | 2005 | Industrial Economics | University of Peshawar, Pakistan | |||
| MBA (Gold Medalist) | 2004 | Finance | Institute of Management Studies, University of Peshawar, Pakistan | |||
| BBA HONS (Gold Medalist) | 2003 | Finance | Institute of Management Studies, University of Peshawar, Pakistan | |||
| B.A | 2002 | Economics, Law | University of Peshawar, Pakistan | |||
| HSSC (Gold Medalist) | 1999 | Inter-Science | Frontier College for Women Peshawar, Pakistan | |||
| Trainings/Certifications | ||||||
| Training | From | To | Organization | |||
| Online Teaching Level 1 | 20 March 2021 | 10 April 2021 | NAHE, HEC | |||
| Projects on Result Based Management | 25 October 2021 | 27 October 2021 | Project Planning and Management Institute | |||
| PC-I & II Preparation | 15 November 2021 | 19 November 2021 | Project Planning and Management Institute | |||
| How to utilize ProQuest’s journals, dissertations, and varied content types in teaching and research | September 14, 2021 | September 14, 2021 | ProQuest | |||
| ProQuest resources for your next scholarly research – introduction to ProQuest resources and services | August 17, 2021 | August 17, 2021 | ProQuest | |||
| Research Made Easy with ProQuest One Academic | 18 August 2021 | 18 August 2021 | ProQuest | |||
| ProQuest’s Introduction to Publishing in Academic Journals – Part1 | December 8, 2020 | December 8, 2020 | ProQuest | |||
| Challenges and Solutions to Overcome Crises: The Role of Women’s Entrepreneurship Research | February 25, 2021 | February 25, 2021 | Saudi Ministry of Education | |||
| Teaching Experience | |||
| Designation | From | To | Organization |
| Senior Assistant Professor | August, 2019 | Till Date | Bahria University Islamabad |
| Assistant Professor | 2012 | 2017 | Shaheed Benazir Bhutto Women University, Peshawar |
| Graduate Teaching Assistant | 2009 | 2011 | Essex Business School, University of Essex UK |
| Lecturer | 2006 | 2012 | Frontier Women University, Peshawar |
| Visiting Lecturer | 2005 | 2006 | Institute of Management Studies, University of Peshawar, Pakistan |
| Publications |
| Journals | |
| 1 | Maroof, L., Basit, A., (2022).” Empirical Evidence of Women Empowerment through Microfinance from Pakistan”. Abasyn University Journal of Social Sciences, 15(2). (HEC Recognized) (under review) |
| 2 | Rehman, T. & Basit, A. (2022) “Socio-Cultural Factors, Religion and Cognition Development: An Integrated View of Psychological Empowerment of Female Entrepreneurs” –International Journal of Entrepreneurship and Innovation in Emerging Economies (HEC Recognized/Scopus Indexed) (under review) |
| 3 | Khan, A. M., Basit, A., Khan, U., & Khan, M. K. The Progressive correlation between carbon emission, economic growth, energy use, oil consumption by the most prominent contributors to travel and tourism GDPs. Frontiers in Environmental Science, 1023. (IF = 5.411) |
| 4 | Basit, A., Khalid, I., & Maroof, L. (2022). Antecedents of Impulsive Buying Behavior through M-commerce in the Textile Sector of Pakistan. Abasyn University Journal of Social Sciences, 15(1). (HEC Recognized) |
| 5 | Basit, A., Maroof, L., and Aslam, A (2022), “Evaluating Pandemic Led Panic Buying in Retail Sector of Pakistan”. NUST Business Review. Vol.3(2), 1-19. DOI: https://doi.org/10.37435/NBR22022401 (HEC Recognized) |
| 6 | Rauf, A., Abubakar, Y., Abrar, A., Gohar, M., Slesman, L., & Mitra, J. (2022). Islam, Entrepreneurship and Economic Development. Journal of Entrepreneurship and Innovation in Emerging Economies, 8(2), 270-273. DOI: https://doi.org/10.1177/23939575211047022 (Scopus Indexed/ HEC Recognized) |
| 7 | Basit, A., Maroof, L., and Hammad-ud-Din (2021), “Impact of Religiosity on Consumer’s Buying Intentions for Islamic Banking Products in Pakistan”. FWU Journal of Social Sciences.Vol.15(4). DOI: 10.1108/IJIF-01-2019-0012 (HEC Recognized) |
| 8 | Zeeshan, A., Sattar, A., Babar, S., Iqbal, T., & Basit, A. (2021), “Impact of Demographic Factors on Investment Risk Tolerance”. International Journal of Business and Economic Affairs, 6(2), 97-105. (HEC Recognized) |
| 9 | Maroof, L., Aziz, S., Basit, A. (2020), “Relationship Between Fund Attributes and Timing Abilities: Empirical Evidence from Mutual Funds Industry of Pakistan”. Forman Journal of Economic Studies, Vol. 16, 2020 (January–December) pp. 29-51 DOI: 10.32368/FJES.20201602 (HEC Recognized) |
| 10 | Basit, A., Mitra, J. (2021), “Personal Networks and Growth Aspirations: A Case Study of Second Generation, Muslim, Female Entrepreneurs”. Small Business and Economics: An Entrepreneurship Journal, 1-23. https://doi.org/10.1007/s11187-019-00211-3 (IF= 8.081) |
| 11 | Gohar, M., Rauf, A., Abrar, A., (2018) “Growth Aspirations of Pukhtoon Women Entrepreneurs”. FWU Journal of Social Sciences.Vol.12(1) (HEC Recognized) |
| 12 | Rauf, A. (2017) “Ethnography of Female Diaspora Networks: The Emerging Case of Pakistani Female Entrepreneurs in London”. Journal of Entrepreneurship and Innovation in Emerging Economies, Vol. 3(1) (ISI Indexed Journal) |
| 13 | Rehman, M, Gohar, M. Abrar, A., Syed, S. and Basit, A (2016), “Finding the Association: Impact of Business and Management Studies on Students’ Intention to Become an entrepreneur”, International Journal of Business Studies Review, Vol 2, Issue 2, July-Dec 2016. |
| 14 | Abrar, A, Gohar, M, Basit, A, and Junaid, M (2016) “Integrating Grounded Theory And Narrative Analysis For Understanding Entrepreneurial Learning Of Creative Women Entrepreneurs” Journal of Management Research Vol 2, Issue 2, July-Dec 2016. |
| 15 | Abrar, A, Gohar, M, Basit, A, and Junaid, M (2016) “Locating The Origin and Role of Entrepreneur in Economic Theories” Journal of Management Research Vol 2, Issue 2, July-Dec 2016. |
| 16 | Case Studies: Basit, A. (2022). “Jubilee Life: When You Live, It’s Saving; When You Die, It Is Insurance” in Kotler, P., Armstrong, G., (Eds). Essentials of Marketing. Pp (Forthcoming) |
| 17 | Basit, A. (2021). “Re-Invent Yourself – Leadership in Healthcare (case study)”. In Kotler, P., Armstrong, G., (Eds.), Essential of Marketing. Pp. 401-405 |
| 18 | Book Chapter: Basit, A. (2023). Gendered Growth and Entrepreneurship. In Mitra, J (Ed.), Palgrave Encyclopedia of Entrepreneurship (Fall 2022 ed.). Forthcoming |
| International Conferences – Abroad | |||
| 1 | Gohar, M, Abrar, A., Basit, A., (2020), “Role of family factors in shaping women entrepreneurial intentions; A case study of women entrepreneurs from Peshawar”. RENT – Research in Entrepreneurship and Small Business, virtual conference on “Entrepreneurship in the Digital Era”, November (18) 19-20, 2020 | ||
| 2 | Rauf, A. and Mitra, J. (2013). ‘Role of (mis)Trust in Personal Network on Growth Aspirations of Ethnic Minority Entrepreneurs – A Case Study of Pakistani Female Entrepreneurs in UK’.12th International Entrepreneurship Forum (12th IEF), Social Sustainability and Economic Security: The Agenda for Entrepreneurship in the 21st Century’,4-6 September 2013, Vilnius, Lithuania | ||
| 3 | Rauf, A. and Mitra, J. (2012), ‘Egocentric Network Analysis of Personal Networks and Ethnic Minority Female Entrepreneurs: The Case of Innovative Immigrant and British Born Pakistani Female Entrepreneurs’. 35th Annual Institute of Small Business and Entrepreneurship (ISBE) Conference, November 7-8, 2012.Dublin, Ireland, UK. Won the Best Paper Award | ||
| 4 | Rauf, A. and Mitra, J. (2012). ‘A Qualitative Analysis of (mis)Trust in Personal Networks of Pakistani Female Entrepreneurs’.11th International Entrepreneurship Forum (11th IEF), Entrepreneurship and Sustainability: From Lifestyles to Innovative Enterprises in Creative and Sustainable Environments,3-6 September 2012, Kuala Lumpur, Malaysia | ||
| 5 | Rauf, A. and Mitra, J. (2011), ‘A Qualitative Approach to Studying Personal Networks of Ethnic Minority Female Entrepreneurs’. 25thAnnual Research in Entrepreneurship and Small Business (RENT XXV) conference. November 17-18, 2011, Bodo, Norway | ||
| 6 | Rauf, A. and Mitra, J. (2011). ‘The Role of Personal Networks in the Growth Aspirations of Ethnic Minority Female Entrepreneurs’. 34th Annual Institute of Small Business and Entrepreneurship (ISBE)Conference, November 9-10, 2011. The Octagon, Sheffield, UK. | ||
| 7 | Gohar, M., Rauf, A., and Abrar, A. (2011). ‘Making of Household Entrepreneurs; Lived Experiences of Pukhtoon Women’. The 56th Annual International Council for Small Business (ICSB) World Conference. June 15-18, 2011, Stockholm Waterfront Congress Center, Stockholm, Sweden | ||
| 8 | Abrar, A., Rauf, A., and Gohar, M. (2011). ‘Conceptualizing Gender and Entrepreneurial Learning – A Review of Literature. The 56th Annual International Council for Small Business (ICSB) World Conference. June 15-18, 2011, Stockholm Waterfront Congress Center, Stockholm, Sweden | ||
| 9 | Rauf, A. and Mitra, J. (2011). ‘Egocentric Network Analysis of Personal Networks of Ethnic Minority Female Entrepreneurs’.10th International Entrepreneurship Forum (10th IEF), Entrepreneurship and Society: Creating Social, Economic, Cultural and Personal Value, 9-11 January 2011, Tamkeen, Bahrain | ||
| 10 | Rauf, A. and Mitra, J. (2010).’Role of Personal Networks in the Growth of Entrepreneurial Ventures of Ethnic Minority Female Entrepreneurs’. The33rd Annual Institute of Small Business and Entrepreneurship (ISBE) Conference, Looking to the Future: Economic and Social Regeneration through Entrepreneurial Activity, November 3-4, 2010, Grand Connaught Rooms, London | ||
| 11 | Rauf, A. (2010). ‘Ethnography of Female Diaspora Networks – Pakistani Female Entrepreneurs in London’. The 5th Annual Joint University of Liverpool Management School and Keele University Institute for Public Policy and Management Symposium on Current Developments in Ethnographic Research in the Social and Management Sciences. September 1-3, 2010, Queen Mary, University of London | ||
| Selected Professional Presentations | |||
| 1 | Resource person for the presentation on “Lead Generation” in NEPNIC, UET, Taxila on 19th May, 2022 | ||
| 2 | Resource person for the presentation on “Beyond the Informed Consent: Field Methods and Ethics in Social Science Research” in a research seminar Ethics in Social Science Research organized by KUST in collaboration with HEC 02-03 November, 2016 | ||
| 3 | Resource person for the presentation on “Narratives as a Mode of Qualitative Inquiry” in a two days’ seminar on “Understanding the Qualitative Research: From Theory to Practice (Round I)” on 25th -26th of January, 2017, Department of Economics, SBBWUP | ||
| Industrial / Non-Teaching Experience | |||
| Designation | From | To | Organization |