18 Jun 2019

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Book Corner -Social media management: technologies and strategies for creating business value

Title: Social media management: technologies and strategies for
creating business value
Author: Amy van Looy
Call No: 659.144 L863S 2016
Publisher: Springer
Pages: 250 pages
Subject: Business. Marketing. Industrial management.

Summary:

This undergraduate textbook adopts the perspective of organizations – not individuals – and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields.

Readers will benefit from a comprehensive selection of current topics, including tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

Title: Designing B2B brands : lessons from Deloitte and 195,000 brand  Managers
Author: Carlos Martinez Onaindia & Brian Resnick
Call No: 658.827 O583D 2013
Publisher: John Wiley & Sons
Pages: 209 pages.
Subject: Branding (Marketing) –

 

Summary:
This book will illustrate all the components of an integrated brand identity system, and how theycan be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization
renowned for its consulting and advisory services.

? Features essential up-to-date strategies for keeping your brand fresh and enduring

? Addresses the role of designers; the marketing and communication function; human resources
and talent teams; agencies and vendors; and more

? Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands

? Incorporates best practices for emerging markets
With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be
without.

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