Dr. Muhammad Ahmed
Category: Faculty September 4, 2016
PERSONAL INFORMATION
Name Dr. Muhammad Ahmed Photo
Email  mahmed.bulc@bahria.edu.pk
Phone  +923326372015
Research Area Brand Personality, Islamic Banks’ Brand Personality (IBBP), Purchase Intention, Brand Attitude, Perceived Behavioral Control, Subjective Norms, Gold Dinar, Customer’s Satisfaction, Motivation, Consumer Behavior
Number of Publications  05
AFFILIATIONS
Designation Assistant Professor/PG program Coordinator
Department Department of Management Sciences
University Bahria University Lahore Campus
QUALIFICATION
DEGREE PASSING YEAR MAJORS UNIVERSITY
PhD (Business Administration)  Business Administration International Islamic University Malaysia
Masters of Business Administration (MBA)  Islamic Banking and Finance International Islamic University Malaysia (IIUM)
Bachelor of Business Administration (Hons)  Insurance & Risk Management Hailey College of Banking and Finance,University of the Punjab, Pakistan
TEACHING EXPERIENCE
DESIGNATION FROM TO ORGANIZATION
Assistant Professor  August 2016  till date Bahria University
Visiting Faculty  International Islamic University Malaysia (IIUM)
Research Assistant  International Islamic University Malaysia (IIUM)
Internee IGI Insurance Pakistan Ltd
PUBLICATIONS
1  Hassan A., & Ahmed, M. (2016). Norms of Resource Allocation and Perception of Fairness: Does Type of Resource and Relationship between Allocator and Recipient Matter? Manuscript submitted for publication.
2 Ahmed, M., & Tahir Jan, M. (2015). An extension of aaker’s brand personality model from an islamic perspective: A conceptual study. Journal of Islamic Marketing, 6(3). [Scopus Indexed, Q2]
3 Ahmed, M., & Tahir Jan, M. (2015). Applying the factor analytical approach towards aaker’s brand personality model from an islamic perspective. Malaysian Management Review, 50(1), 49-63.
4 Ahmed, M., Tahir Jan, M. & Hassan, A. (2016). Brand Personality from an Islamic Perspective: A Conceptual Analysis of Aaker’s Model. Paper presented at the 1st Asian Researcher Symposium 2016 on Sustainable Development, 24th -28th April, 2016, Universitas Indonesia.
5 Ahmed, M., & Tahir Jan, M. (2014). An extension of aaker’s brand personality model from an islamic perspective: A conceptual study. Paper presented at the 2nd International Conference on Management from an Islamic Perspective (ICMIP), International Islamic University, Malaysia.