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Ø  Mannan, H. A., Haq, S. U., & Rashid, R. M*. (2023). Mapping the impact of contractual governance and trust on project performance in construction industry–the moderating effect of shadow of future. International Journal of Business Performance Management, 24(2), 229-252. (ESCI)

Ø  Sajid, S., & Rashid, R. M. (2022). Changing Trends of Consumers’ Online Buying Behaviour During Covid-19 Pandemic with Moderating Role of Payment Mode and Gender. Front. Psychol. (SCI-E)

Ø  Liu S, Zaigham GHK, Rashid RM*, and Bilal A., (2022). Social media-based collaborative learning effects on student performance moderating role of academic self-efficacy. Front. Psychol. (SCI-E)

Ø  Rashid RM*, Pitafi AH, Qureshi MA and Sharma A (2022). Role of Social Commerce Constructs and Social Presence as Moderator on Consumers’ Buying Intentions During COVID-19. Front. Psychol. (SCI-E)

Ø  Shang Y, Pitafi AH, and Rashid RM* (2022). Assessing the impact of community factors on local community support for tourism: An empirical investigation of the China-Pakistan Economic Corridor. Front. Psychol. (SCI-E)

Ø  Rashid, R. M.*, Rashid, Q. u. A., &Jiang, C., Pitafi, A. H. (2022). Role of ubiquity in m-commerce intention: a comparative study. International Journal of Mobile Communications. (SSCI)

Ø  Rashid, R. M.*, Rashid, Q. u. A., & Pitafi, A. H. (2020). Examining the role of social factors and mooring effects as a moderator on consumers’ purchasing intentions in social commerce environments. Sage Open. (SSCI)

Ø  Kanwal, S., Pitafi, A. H.*, Malik, M. Y., Khan, A. N., Rashid, R. M. (2020). Local Pakistani citizens’ benefits and attitude towards China-Pakistan Economic Corridor. Sage Open. (SSCI)

Ø  Rahman, M. M., Liang, C. Y., Gu, D.*, Rashid, R. M., & Akter, M. (2020). Effects of Attitude, Motivation and Eagerness towards Physical Activity among Middle-aged and Older Adults: Cross-sectional study. Journal of healthcare engineering. (SCI-E)

Ø  Jiang, C., Rashid, R. M.*, & Wang, J. (2019). Investigating the role of social presence dimensions and information support on consumers’ trust and shopping intentions. Journal of Retailing and Consumer Services, 51, 263–270. (SSCI)

Ø  Rashid, R. M., Rashid, Q. u. A.*, Nawaz, M. A., & Akhtar, S. (2019).Young Chinese consumers’ brand perception; the role of mianzi as moderator. Journal of Public Affairs, e1930. (ESCI)

Ø  Ali, L., Manzoor, A., Tufail, M. M. B., & Rashid, R. M. (2022). The Environmental Consequences of FDI and Trade Openness: Evidence from Pakistan. Global Management Journal for Academic & Corporate Studies GMJACS, 12(2), 119-137. (HEC Y category).

Ø  Sajid, S., & Rashid, R. M. (2022). Extrinsic Regulations and Basic psychological Needs: Drivers of Self-Determined Motivation towards Recycling Intention. KASBIT Business Journal, 15(1). (HEC Y category).

Ø  Rashid, R. M*, Askari M, & Laila A. (2022). Role of Uncertainty as a Moderator on Consumers’ Purchase Intentions towards Organic Food: A Comparative Study. Journal of Marketing Strategies. (HEC Y category).

Ø  Sajid S., & Rashid, R. M. Sustainable Consumption: How Normative, Attitudinal and Motivational determinants Impact Consumers’ Recycling Intention via Moderating role of Local Government Support. IBA-SBS International Conference 2022.

Ø  Pitafi, A. H.*, Kanwal, S., Pitafi, A., Rashid, R. M., &Ren, M. Impact of Excessive use of Social media on Employee Creativity through Strain: Moderation effect of Communication Visibility. PACIS 2020 (24th Pacific Asia Conference on Information Systems).

Ø  Research on the method of product innovation demand discovery based on user-generated content of social media (Grant # 71571059), a general project of the National Natural Science Foundation of China.

Ø  Research on the key technology of module under the condition of uncertain demand (Grant # 2016YFC0803203), national key research and development project.