| PERSONAL INFORMATION | ||
| Name | Dr. Muhammad Ashfaq |  |
| ashfaq.bukc@bahria.edu.pk | ||
| Phone | ||
| Research Area | Media Content Analysis, Digital Journalism, and Impact of Social Media. | |
| Number of Publications | 14 | |
| AFFILIATIONS | ||||
| Designation | Head of the Department, Senior Assistant Professor | |||
| Department | Department of Media Studies | |||
| University | Bahria University Karachi Campus | |||
| QUALIFICATION | ||||
| DEGREE | PASSING YEAR | MAJORS | UNIVERSITY | |
| Ph.D. | 2019 | Media Studies | The Islamia University of Bahawalpur | |
| MS | 2014 | Media & Communication Studies | International Islamic University Islamabad | |
| MSc | 2011 | Media & Communication Studies | International Islamic University Islamabad | |
| EXPERIENCE | ||||
| DESIGNATION | FROM | TO | ORGANIZATION | |
| Head of the Department/Senior Assistant Professor | 2022 | TODATE | Department of Media Studies, Bahria University, Karachi Campus | |
| Head of the Department/ Assistant Professor | 2019 | 2022 | Foundation University Islamabad | |
| Visiting Faculty | 2014 | 2019 | National University of Science & Technology (NUST) | |
| PUBLICATIONS | ||||
|
Ø Inam, M., Ashfaq, M., & Ali, S. (2024). Narrative Building by Baloch Separatist on X: A Thematic Analysis. Global Mass Communication Review, IX(I), 38-50. https://doi.org/10.31703/gmcr.2024(IX-I).03
Ø Mahesar, R. A., Ashfaq, M., Fazail, A. (2024) Homicide-suicide cases during the COVID-19 lockdown in Pakistan: content analysis of newspaper reports, International Review of Psychiatry, https://doi.org/10.1080/09540261.2024.2319700
Ø Farhan, A., Saeed, R., & Ashfaq, M. (2023). Education in Flux: Examining Student Learning through the Lens of Digital Media in the Covid-19 Era. Global Educational Studies Review, VIII(IV), 19-31. https://doi.org/10.31703/gesr.2023(VIII-IV).03
Ø Asif, S., Ashfaq, M., & Hussain, M. (2023). Framing of Culture: A Comparative Study of Modern Values and Traditional Values Presented in Pakistani Dramas. Journal of Journalism, Media Science & Creative Arts, 3(1), 147–163
Ø Ashfaq, M., Shahid, N.-A., & Zubair, J. (2022). New media and political protest: Framing analysis of news content on Twitter. Asian Journal of Comparative Politics, 7(4), pp. 1177-1189 https://doi.org/10.1177/20578911211067317
Ø Ashfaq, M., Shahid, N., & Zubair, J. (2022). Framing practices: Analysis of editorial coverage of Post-Pulwama Indo-Pak conflicts. Media and Communication Review, 2(2), 62–77. https://doi.org/10.32350/mcr.22.04
Ø Ashfaq, M., Zubair, J., Shahid, N., (2022). Journalism as a profession: An examination of the cognitive dimension of professionalism. SEARCH Journal of Media and Communication Research, 14 (2). 79-90.
Ø Ashfaq, M., Ghaznavi, Q., Irfan, M., (2021). The Framing of Covid-19: A Qualitative Analysis of Op-Ed Pages. Journal of ISOSS, (7) 3. 275-285.
Ø Zubair, J., Ashfaq, M., & Shahid, N. (2021). Normative examination of journalistic professionalism in Pakistan. Media and Communication Review, 1(1), 48–66.
Ø Zubair, J.; Ashfaq, M., Shahid, N. (2021) New Media and Journalism: Assessing the Twitter using Patterns of Journalists, Mediaciones Sociales, 20. 1-10. https://dx.doi.org/0.5209/meso.69579
Ø Ashfaq, M., Ibrahim, S., & Ishaq, B., (2021). Investigating Media Literacy level of University Students: A Comparative Survey. Journal of Peace, Development and Communication, Vol. 5, No 3, pp. 28-41. https://doi.org/10.36968/JPDC-V05-I03-03
Ø Shahid, N., Ashfaq, M., Zubair, J., (2021). Framing of Armed Conflicts between the Two Nuclear States of South Asia, Medijska istraživanja (Media Research): Croatian journal for journalism and the media, 27 (1), 29-48. https://doi.org/10.22572/mi.27.1.2
Ø Shahid, N., Ashfaq, M., Zubair, J., (2021). Content Analysis of Frames Used in Op-Ed Coverage of Armed Conflicts between Pakistan and India, Plaridel: A Philippine Journal of Communication, Media, and Society. Advance Online Publication. https://doi.org/10.52518/2021-03ashzub
Ø Yasin, B., Shah, M., Ashfaq, M., (2021). Facebook Use and Depression: Testing the Role of Social Comparison as a Moderator, Journal of Peace, Development and Communication, Vol. 5, No. 1, 2021, pp. 176-191, https://doi.org/10.36968/JPDC-V05-I01-16
Ø Warraich, H. U. R., Ashfaq, M., & Rehman, S. U. (2020). Conglomerates in Pakistani Media Industry: Exploring the Effects of Non-Journalistic Ownership of Media Companies. Global Regional Review, V(I). 151-159
Ø Ashfaq, M., Shabir, G (2018). Conflict among Media Houses in Pakistan: An Exploratory Study of Major Factors. Journal of Social Sciences & Humanities. 26 (2), 117-134 |
||||
Short Biography
Dr. Muhammad Ashfaq is a Senior Assistant Professor and Head of the Department of Media Studies Bahria University Karachi campus. Dr. Ashfaq’s research interests are Media Content Analysis, Digital Journalism, and Impact of Social Media.
Dr. Ashfaq earned a PhD in Media Studies from the Islamia University of Bahawalpur, Pakistan. Prior to his doctoral studies. His work has been published in leading international and national academic peer-reviewed journals such as the International Review of Psychiatry, SEARCH Journal of Media and Communication Research, Asian Journal of Comparative Politics, Croatian journal for journalism and the media, Plaridel: A Philippine Journal of Communication, Media, and Society, and Mediaciones Sociales.
List of courses Taught
- Mass Communication Theories
- Research Methods
- News Writing and Reporting
- International Communication
- Political Communication