National Conference                                        

Ms Naila Masood Ahmad, Senior Assistant professor, from the department of Humanities and Social Sciences Bahria University, Islamabad Campus presented her research paper on “Foreign Media and Pakistani Youth: changing Perception and Behavior” in the 1^st National Conference on Emerging Trends and Challenges in Social Sciences conducted on 15^th-16^th November, 2016 by department of sociology, Bahauddin Zakariya University Multan, Pakistan. The research study explored the role of foreign media in transforming the perceptions and lifestyle of the university students of Islamabad who are regularly exposed to the foreign content broadcast by local and foreign television channels.