Research Activities

 Research On Environmental Degradation

Munaza Bibi, faculty Department of Business Studies published an article on the 2/2/2021 titled “Caring for the environment: How human capital, natural resources, and economic growth interact with environmental degradation in Pakistan? A dynamic ARDL approach in Science of The Total Environment” 774, 145553.

 Research On Overconfidence, Economic Expectation, Social Factors and Investment Decision Making Behavior

Dr. Samina Riaz , faculty Department of Business Studies published an article on the  3/2/2021 titled “The Relationship among Overconfidence, Economic Expectation, Social Factors and Investment Decision Making Behavior with the Mediating and Moderating Effect” in Journal of Contemporary Issues in Business and Government, 27(2), 1075-1088

 Research On Covid 19 in Pakistan: Medical, Social and Economic Perspectives

Salman Hameed , faculty Department of Business Studies published an article on the 1/1/2021  title “Covid 19 in Pakistan: Medical, Social and Economic Perspectives” in International Journal of Management, 12(1), 2021, pp. 1029-1034.

 Research On Guerilla Marketing

Raheel Farooqi, faculty Department of Business Studies published an article on the 1/1/2021  titled “The Role of Guerilla Marketing for Consumer Buying Behavior in Clothing Industry of Pakistan using Structural Equation . the paper got published I South Asian Journal of Management Sciences Vol: 15(1): 52-68, 2021 DOI: 10.21621/sajms.2021151.04

 Research On Impact Of Empathy, Perceived Social Impact, Social Worth And Social Network

Fazeelat Masood, faculty Department of Business Studies published an article on the 3/24/2021 titled  “Impact of empathy, perceived social impact, social worth and social network on the social entrepreneurial intention in socio-economic projects in Journal of Entrepreneurship in Emerging Economies, 2053-4604. DOI: https://doi.org/10.1108/JEEE-10-2020-0355 [Publisher: Emerald; Indexing: Scopus, WoS and HEC-recognized]