Jacqueline Ismat
Category:
October 13, 2020
| PERSONAL INFORMATION | ||
| Name | Jacqueline Ismat |  |
| Jacqueline@bimcs.edu.pk | ||
| Phone | 021- 9240002 Ext: 212 | |
| Research Area | MARKETING | |
| Number of Publications | 01 | |
| AFFILIATIONS | |||
| Designation | Assistant Professor | ||
| Department | Department of Management Sciences | ||
| University | Bahria University Karachi Campus | ||
| QUALIFICATION | |||
| DEGREE | PASSING YEAR | MAJORS | UNIVERSITY |
| PhD | In Progress | Marketing | SZABIST, KARACHI |
| MS | 2013 | Marketing | SZABIST, KARACHI |
| MBA | 2005 | Marketing | BAHRIA UNIVERSITY, KARACHI |
| B.A | 2002 | Applied Mathematics | GOVT. P.E.C.H.S COLLEGE |
| TEACHING EXPERIENCE | |||
| DESIGNATION | FROM | TO | ORGANIZATION |
| Assistant Professor | 2006 | Present | Bahria University Karachi |
| Visiting Faculty | 2013 | 2014 | Indus Valley School of Art and Architecture |
| PUBLICATIONS | |||
| View Publications
Research Paper on “Effectiveness of Television Advertising and its effect on Consumer Perceptions”. Global Management Journal for Academic & Corporate Studies. (GMJACS). Volume 05 Number 2 2015. |
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Short Biography
I teach marketing and research related courses to both MBA and BBA students at Bahria. Currently I am pursuing my course work for PhD at SZBAIST Karachi. My other interests include research. I have written two research papers One on Advertising and its effect on consumer perceptions. The other on shopping behavior of youth at shopping malls. In addition to this I like to study Art and Philosophy.
List of courses Taught
- Consumer Behavior
- Marketing Management
- Principles of Marketing
- Strategic Marketing
- New Product Development
- Customer Relationship Management
- Business Ethics
- Theories of Personality