Bahria University

Discovering Knowledge

DR. MUHAMMAD ASIF QURESHI

Faculty Photo
PERSONAL INFORMATION
Faculty Photo
Email masifqureshi.bukc@bahria.edu.pk
Phone Ext. +923332737498
Research Areas / Expertise HRM & OB, Technology Innovation, CSR, SDGs, ESG, Structural Equation Modeling
QUALIFICATION
Degree Passing Year Majors University
Postdoctoral Fellow 2026 Management Universiti Malaysia Perlis (UniMAP), Malaysia University of Aveiro, Portugal
Ph.D 2018 HRM Universiti Utara Malaysia
MBA 2011 Business Administration University of Sindh, Jamshoro
BA 2007 Economics University of Sindh, Jamshoro
TEACHING EXPERIENCE
Designation From To Organization
Associate Professor 02-Sep-2024 Present Department of Business Studies, Bahria University, Karachi Campus
Associate Professor 01-Jan-2024 30-Jun-2024 Mohammad Ali Jinnah University
Teaching Assistant and Research Associate 01-Mar-2013 31-Dec-2018 Universiti Utara Malaysia
Lecturer In Management 01-Jan-2008 31-Dec-2012 COSST Institute, Affiliated with Shah Abdul Latif University

Publications

Journals & Conferences
  • The Impact of Online Reviews on Sustainable Product Adoption in the Food Industry: A Serial Mediation Effect of Consumer Trust and Perceived Value | Journal of Promotion Management
  • Corporate Social Responsibility’s Influence on Brand Image in the Automotive Sector: The Corporate Reputation and Product Quality Role | Administrative Sciences
  • Impact of Service Quality Factors on Patient Satisfaction: An Empirical Study of Health Care Service in Nawabshah Pakistan | International Journal of Contemporary Business and Economics
  • MEDIATING ROLE OF FIRM SIZE FOR ETHCIAL E-PROCUREMENT IMPLEMENTATION: EMPLOYEE PERCEPTION FROM SMES | Russian Law Journal
  • IMPACT OF BUYERS DEPENDENCE AND ABSORPTIVE CAPACITY ON BUSINESS PERFORMANCE: THE MODERATING ROLE ETHICAL LONG TERM RELATIONSHIP | Russian Law Journal
  • Influence of Front-Desk Staff Service Quality on Students’ Affective Commitment, Trust, and Word-of-Mouth in Higher Education | Asian Academy of Management Journal
  • The role of diffusion of innovation theory towards the adoption of halal meat supply chain | Journal of Islamic Marketing
  • Factors influencing green purchase behavior among millennials: the moderating role of religious values | Journal of Islamic Marketing
  • Role of social commerce constructs and social presence as moderator on consumers' buying intentions during COVID-19 | Frontiers in Psychology
  • The asymmetric effect of film and drama industry, energy efficiency and economic growth on green innovation: Empirical evidence from quantile estimation | Economic research-Ekonomska istra ivanja
  • Impact of personality traits and university green entrepreneurial support on students' green entrepreneurial intentions: the moderating role of environmental values | Journal of Applied Research in Higher Education
  • Financial development, international trade, and environmental degradation: a nonlinear threshold model based on panel smooth transition regression | Environmental Science and Pollution Research
  • Do green HR practices enhance green motivation and proactive environmental management maturity in hotel industry? | International Journal of Hospitality Management
  • Threshold non-linear relationship between globalization, renewable energy consumption, and environmental degradation: evidence from smooth transition models | Environmental Science and Pollution Research
  • Factors affecting students’ learning performance through collaborative learning and engagement | Interactive Learning Environments
  • The Impacts of Operational Risks in the Supply Chain of Construction Projects in Malaysia | Tehni ki vjesnik
  • Do CSR activities increase organizational citizenship behavior among employees? Mediating role of affective commitment and job satisfaction | Corporate Social Responsibility and Environmental Management
  • The Dynamic Relationship Between Technology Innovation and Human Development in Technologically Advanced Countries: Fresh Insights from Quantiles-on-Quantile Approach | Social Indicators Research
  • Impact of CSR and environmental triggers on employee green behavior: The mediating effect of employee well-being | Corporate Social Responsibility and Environmental Management
  • Non-linear threshold effect of financial development on renewable energy consumption: evidence from panel smooth transition regression approach | Environmental Science and Pollution Research
  • Drivers of intensive Facebook usage among university students: An implications of U&G and TPB theories | Technology in Society
  • Acceptance of Islamic financial technology (FinTech) banking services by Malaysian users: an extension of technology acceptance model Available to Purchase | Foresight
  • Internet banking service quality, e-customer satisfaction and loyalty: the modified e-SERVQUAL model | TQM Journal
  • META-ANALYSIS ON AMERICAN PRESIDENTIAL ELECTION - 2016 AND AMERICAN STOCK MARKET | Studies of Applied Economics
  • Influential factors of Islamic insurance adoption: an extension of theory of planned behavior | Journal of Islamic Marketing
  • Idolization and ramification between globalization and ecological footprints: evidence from quantile-on-quantile approach | Environmental Science and Pollution Research
  • The nexus of employee’s commitment, job satisfaction, and job performance: An analysis of FMCG industries of Pakistan | Cogent Business & Management
  • The Influence of Supply Chain Collaboration on Supply Chain Performance for Malaysian Manufacturing Industry | Journal of Organizational Behavior Research
  • Acceptance of learning management system in university students: an integrating framework of modified UTAUT2 and TTF theories | International Journal of Technology Enhanced Learning
  • The Role of Investors and Financiers’ Support in Globalization of Pakistani Companies | NICE Research Journal
  • Mitigating Risk of Failure by Expanding Family Entrepreneurship and Learning from International Franchising Experiences of Johnny Rockets: A Case Study in Pakistan | International Journal of Experiential Learning & Case Studies
  • Impact of Organizational Commitment on Readiness for Change: A Case of Higher Learning Institutions of Karachi | JISR management and social sciences & economics
  • The impact of servant leadership on employees attitudinal and behavioural outcomes | Cogent Business & Management
  • The impact of student attitude, trust, subjective norms, motivation and rewards on knowledge sharing attitudes among university students | International Journal of Knowledge and Learning
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