HADIQA RIAZ
| PERSONAL INFORMATION | |||
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| hadiqariaz.bukc@bahria.edu.pk | |||
| Phone. Ext. | +92219924002-6 | ||
| Research Area | Customer Experience, Omnichannel retailing, Value co-creation, Branding, AI in Marketing | ||
| Number of Publications | 13 | ||
| QUALIFICATION | |||
| DEGREE | PASSING YEAR | MAJORS | UNIVERSITY |
| TEACHING EXPERIENCE | |||
| DESIGNATION | FROM | TO | ORGANIZATION |
Publications
Journals & Conferences
- The Impact of Emotional Branding in Customer Buying Behavior in Soft Drink Beverage Industry of Pakistan | Kasbit Business Journal
- Impact of Store Environment on Impulse Buying (A case of International Modern Trade Retailers in Karachi) | Kasbit Business Journal
- The Role of Social Media Marketing on Building Brand Equity (An Insight of Fast Food Industry of Pakistan) | International Journal of English Literature and Social Sciences (
- Influence of Pester Power on Parents’ Buying Decision: A Focus on FMCG Products in Pakistan | International Journal of Marketing Studies
- Mapping the Impact of Employee Engagement on Job Performance with Mediating Role of Work-Life Balance: An Investigation of Private Sector Organizations in Pakistan | Market Forces
- Factors Effecting Omnichannel Customer Experience: Evidence from Fashion Retail | Information (Switzerland)
- Examining The Nexus Between Social Media Influencers And Customer Purchase Intention: A Multi Regression Approach | Webology
- Optimizing Customer Repurchase Intention through Cognitive and Affective Experience: An Insight of Food Delivery Applications | Sustainability
- From Likes to Buys: Exploring the Impact of Social Media Influencer Marketing on Consumer Purchase Intentions Through Credibility | Trends and Innovations in Business Social Sciences
- The potential of accessible tourism for sustainable development of local communities in northern Pakistan | Journal of Entrepreneurship Management and Innovation
- Mapping the Effect of Message Value and Credibility on Customer Purchase Intention: The Mediating Role of Consumer Trust in Branded Content | Sustainable Business Management Review
- Reassessing customer trust and privacy concerns in omnichannel customer experience | Cogent Business and Management
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