RAHEEL FAROOQI
| PERSONAL INFORMATION | |||
| raheelfarooqui.bukc@bahria.edu.pk | |||
| Phone. Ext. | +92219924002-6 | ||
| Research Areas/Areas of expertise | Marketing, Enterpnuership, branding , consumer behaviour, green marketing, convergence Marketing, advertising,social media marketing | ||
| QUALIFICATION | |||
| DEGREE | PASSING YEAR | MAJORS | UNIVERSITY |
| TEACHING EXPERIENCE | |||
| DESIGNATION | FROM | TO | ORGANIZATION |
Publications
Journals & Conferences
- The role of Guerilla Marketing for Consumer Buying Behavior in Clothing Industry of Pakistan using Structural Equation Modeling (SEM | South asian journal of management
- A PHENOMENOLOGICAL EXPLORATION OF VIRTUAL LEARNERS EXPERIENCES | Pakistan Journal of Social Research
- Preferences of customers in selecting clothing as a brand: A quantitative analysis on Bonanza. | Journal of Contemporary Issues in Business and Government
- IDENTIFYING HEALTH RISKS OF EXCESSIVEUSE OF SMARTPHONES IN ADOLESCENTS | Journal of Contemporary Issues in Business and Government
- MEASURING YOUTH PERCEPTIONS IN THE DIRECTION OF BRANDS ON DIGITAL MEDIA USING NETNOGRAPHY | Pakistan Journal of Social Research
- Impact Of Total Quality Management On Organizational Performance: A Case On The Shipping Industry Of Pakistan | Webology
- Predictors and Outcomes of Brand Love: An Evaluation of Customers Love For Neo-Luxury Brands | PAKISTAN BUSINESS REVIEW
- Unpacking The Moderating Role Of Customer Satisfaction In The Relationship Between Perceived Value And Brand Loyalty: Insights From Pakistans Hotel Industry | Journal of Positive School Psychology
- MEDIATING ROLE OF BRAND TRUST AND BRAND AFFECTION ON RELATIONSHIP BETWEEN BRAND EXPERIENCE AND BRAND LOYALTY: A STUDY OF THE AUTOMOBILE USERS IN PAKISTAN | Journal of Education and Social Studies
- Role of e-Procurement on Organization and Its Performance of Textile Segment in Karachi | International Journal of Trends and Innovations in Business & Social Sciences
- The Examining the Consequence of Apparent Significance on User Consumption Intent in Live-Streaming Shopping | Trends and Innovations in Business Social Sciences
- Winning Customer through Green Marketing: Examining How and When Green Marketing Affects Green Purchase Intention | Al Qantara
- Effect of Brand Attributes on the Customer's Wish to Pay Premium with Mediating Input of Attitudinal Loyalty in Pakistan | Al Qantara
- Factors Influencing SMEs’ Adoption of Mobile Payments: The Mediating Role of Trust in Technology | Journal of Social and Organizational Matters
- Business Process Management as an enable for behavioral resources: A Predictive Model for Overcoming Project Management to Outcomes | Annual Methodological Archive Research Review
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