Bahria University

Discovering Knowledge

NAYAB MUFTI ZOHAIB

PERSONAL INFORMATION
Email nayab.bulc@bahria.edu.pk
Phone. Ext. 04299233408
Research Area Sustainable Marketing, Green Innovation, Sustainability Performance
Number of Publications 7
QUALIFICATION
DEGREE PASSING YEAR MAJORS UNIVERSITY
M.S. 2018 Applied Linguistics National University Of Computer And Emerging Sciences with Research at Queen Mary University, U.K.
MBA 2014 Marketing National University Of Computer And Emerging Sciences
TEACHING EXPERIENCE
DESIGNATION FROM TO ORGANIZATION
Sr. Lecturer 01-Jul-2019 25-Feb-2025 Bahria University Lahore Campus
Lecturer English/Labs Coordinator 01-Jan-2014 30-Jun-2019 National University Of Computer And Emerging Sciences
Assistant Sales Manager 01-Jan-2011 31-Dec-2013 Cool Industries Pvt. Ltd.

Publications

Journals & Conferences

  • Information technology and firm performance: mediation role of absorptive capacity and corporate entrepreneurship in manufacturing SMEs | Technology Analysis & Strategic Management
  • The Importance of English Phrasal Verbs Use in the Business Writing-A Qualitative Analysis of Perceptions of Non-native Business Students in Pakistan | Journal of Education and Practice
  • Strategic, Tactical, internal green marketing orientation impact on sustainability performance -A mediation mechanism of stakeholdersÂ’ engagement | Journal of Applied Research and Multidisciplinary Studies JARMS
  • Impacts of Safety Management Practices on Project Success in Punjab: Safety Policy as Moderator and Safety Performance as Mediator | Journal of Applied Research in Multidisciplinary Studies


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