| QUALIFICATION |
| DEGREE |
PASSING YEAR |
MAJORS |
UNIVERSITY |
| M.S. |
2018 |
Applied Linguistics |
National University Of Computer And Emerging Sciences with Research at Queen Mary University, U.K. |
| MBA |
2014 |
Marketing |
National University Of Computer And Emerging Sciences |
| TEACHING EXPERIENCE |
| DESIGNATION |
FROM |
TO |
ORGANIZATION |
| Sr. Lecturer |
01-Jul-2019 |
25-Feb-2025 |
Bahria University Lahore Campus |
| Lecturer English/Labs Coordinator |
01-Jan-2014 |
30-Jun-2019 |
National University Of Computer And Emerging Sciences |
| Assistant Sales Manager |
01-Jan-2011 |
31-Dec-2013 |
Cool Industries Pvt. Ltd. |
| PUBLICATIONS |
| Books and Reports |
| 1 |
As a Senior Lecturer with over seven years of teaching experience, I bring a rich academic background to my role in higher education. My credentials include an MS in Applied Linguistics and an MBA in Marketing, complemented by a BBA in Marketing. Currently, I am advancing my expertise through doctoral studies in Sustainable Marketing.
My research interests center on the vital intersection of sustainability and marketing innovation, with particular focus on green marketing strategies. This unique combination of business knowledge and linguistic analysis enables me to explore effective communication of sustainability initiatives within organizational frameworks.
Through both teaching and research, I strive to contribute meaningful insights to the development of environmentally responsible marketing approaches. My work examines how business practices can evolve to meet the needs of increasingly conscious consumers while creating positive environmental impact.
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| International Conferences |
| Journal Publications |
