Bahria University

DR. RAO MUHAMMAD RASHID

PERSONAL INFORMATION
Email	raomuhammadrashid.bukc@bahria.edu.pk
Phone. Ext.	03340077669
Research Area	Marketing; Social Commerce; Consumer Behavior; Social Media Marketing;  Supply Chain Management
Number of Publications	15

QUALIFICATION
DEGREE	PASSING YEAR	MAJORS	UNIVERSITY
TEACHING EXPERIENCE
DESIGNATION	FROM	TO	ORGANIZATION

Publications

Journals & Conferences

• Investigating the role of social presence dimensions and information support on consumers’ trust and shopping intentions | Journal of Retailing and Consumer services
• Examining the Role of Social Factors and Mooring Effects as Moderators on Consumers’ Shopping Intentions in Social Commerce Environments | SAGE Open
• Local Pakistani Citizens’ Benefits and Attitudes Toward China–Pakistan Economic Corridor Projects | SAGE Open
• Effects of Attitude, Motivation, and Eagerness for Physical Activity among Middle-Aged and Older Adults | Journal of Healthcare Engineering
• Young Chinese consumers' brand perception; the role of mianzi as moderator | Journal of Public Affairs
• Role of Social Commerce Constructs and Social Presence as Moderator on Consumers' Buying Intentions During COVID-19 | Frontiers in Psychology
• Role of ubiquity in m-commerce shopping intentions: a comparative study | International Journal of Mobile Communications
• Extrinsic Regulations and Basic Psychological Needs: Drivers of Self-Determined Motivation towards Recycling Intention | KASBIT Business Journal
• Assessing the Impact of Community Factors on Local Community Support for Tourism: An Empirical Investigation of the China-Pakistan-Economic Corridor | Frontiers in Psychology
• ROLE OF UNCERTAINTY AS A MODERATOR ON CONSUMERS’ PURCHASE INTENTIONS TOWARDS ORGANIC FOOD: A COMPARATIVE STUDY | Journal of Marketing Strategies
• Social media based collaborative learning effects on student performance moderating role of academic self efficacy | Frontiers in Psychology
• Changing Trends of Consumers' Online Buying Behaviour During Covid-19 Pandemic with Moderating Role of Payment Mode and Gender | Frontiers in Psychology
• The Environmental Consequences of FDI and Trade Openness: Evidence from Pakistan | Global Management Journal for Academic & Corporate Studies
• Mapping the impact of contractual governance and trust on project performance in construction industry – the moderating effect of shadow of future | Int. J. of Business Performance Management
• Industry 4.0 Adoption in Transportation: Does Industry 4.0 Adoption Enhance Sustainability? A Systematic Literature Review | International Journal of Supply and Operations Management
• FOMO: a hazard or an opportunity, its impact on Fashion Buying, with the Mediating effect of anxiety and the role of Conspicuous sharing | Journal of Business Tourism
• The Social Influence–Compulsive Buying Link: A Mediated-Moderated Model of Social Comparison and Consumer Resilience | International Journal of Trends and Innovations in Business & Social Sciences