Bahria University

DR. MUSTAGHIS UR RAHMAN

PERSONAL INFORMATION
Email	mustaghis.bukc@bahria.edu.pk
Phone. Ext.	03022756876
Research Area	Management: Strategic Management, Organizational Development, Marketing Management, Supply Chain Management, NGO Management and Sustainability
Number of Publications	80

QUALIFICATION
DEGREE	PASSING YEAR	MAJORS	UNIVERSITY
TEACHING EXPERIENCE
DESIGNATION	FROM	TO	ORGANIZATION

Publications

Journals & Conferences

• “Partners in Development: Three Sectors of Society; State, Business and NGO” | Journal of Independent Studies and Research, (JISR) ,
• “Dynamics of NGOs: Pakistan’s Perspective" | ”Journal of Social Sciences and Humanities, ISSN 0257-4276 . “Y Category”
• “Public Private Partnership for Social Development: A South Asian Perspective” | International Journal of Applied public-Private Partnerships ISSN: 1742-2715,Indexed International”
• “Indigenous Resource Mobilization for the Civil Society Organizations: A South Asian Perspective”, | Journal of Social Sciences and Humanities, ISSN 0257-4276 “Y Category”
• “Management Perspective of Public, Private and NGO Sectors” | Journal of Independent Studies and Research (JISR), ISSN: 1727-8309,, . http://www.jisr.szabist.edu.pk “Y Category
• "Water Scarcity in Lyari Town –Real or Manmade: A Case Study” | Journal of Independent Studies and Research (JISR), ISSN: 1998- 4162 “Y Category”
• NGO Management and Operation: A South Asian Perspective, | Journal of Health Management ,ISSN: 0972-0634 ISSN: 0973-0729 (Online) 233-236.Sage Publications, India http://jhm.sagepub.com. “Thompson Scientific Indexed”.
• “Devolution of Power: Impact Assessment on Primary Education” | Journal of Independent Studies and Research (JISR), ISSN: 1998- 4162, . http://www.jisr.szabist.edu.pk “Y Category”
• "Women Entrepreneurship development; a source of socio-economic development” | Journal of Social Sciences and Humanities, ISSN 0257-4276 , Faculty of AArts, University Of Karachi, 35 – 46. “Y Category”
• “Gender in Management in the Pakistani Market” Pakistan | Journal of Gender Studies, Department of Women Study, University of Karachi, ISSN: 2072 0394, . “X Category”
• “Credibility Perception of Viewers and Brand Equity: A CCase Study of Private News Channels in Karachi” | Journal of Independent Studies and Research (JISR-MSSE), ISSN: 1998-4154, . http://www.jisr.szabist.edu.pk “Y Category”
• “Determinants of Choice for Dining Out to Fast Food and Traditional Food” | Journal of Independent Studies and Research (JISR-MSSE), ISSN: 1998-4154, . . http://www.jisr.szabist.edu.pk “Y Category”
• “Consumer Perceptions of Green Products: A Survey of Karachi” | Journal of Independent Studies and Research (JISR-MSSE), ISSN: 1998- 4154, http://www.jisr.szabist.edu.pk “Y Category”
• SBP Home Remittance Policies and its Effect in Pakistan: A Study of the last ten years (2001-2010)” | Journal of Independent Studies and Research (JISR-MSSE), ISSN: 1998- 4154,. http://www.jisr.szabist.edu.pk “Y Category”
• “CCBs Contribution in Health Sector to the People of Sindh: Mirpurkhas& Hyderabad”, | Interdisciplinary Journal of Contemporary Research in Business, An UK based journal, 968 – 990 http://journal-archieves22.webs.com/968-990.pdf “Indexed International”
• “Where there’s a will; there’s a way: The Supply Chain of Marvi Project, HANDS”, | South Asian Journal of Business and Management Cases Sage Publications, Los Angeles, London, New Delhi, Singapore, Washington DC. “Indexed International”
• "Selling spirituality in advertisements: Mixing sacred with profane” | Journal of Independent Studies and Research (JISR-MSSE), ISSN: 1998- 4154, http://www.jisr.szabist.edu.pk “Y Category”
• “Study of retention issues in Banking Industry ofPakistan: Case of HabibMetro Bank and Soneri Bank”. | Journal of Independent Studies and Research (JISR-MSSE), ISSN: 1998- 4154, http://www.jisr.szabist.edu.pk “Y Category”
• “Perceived Behavioral Control and its Impact on Entrepreneurial Inclination of Non-Business (Engineering) Students: An Interpretative Study in Karachi”. | Journal of Independent Studies and Research (JISR-MSSE), ISSN: 1998- 4154, http://www.jisr.szabist.edu.pk ‘Y Category’
• “Vanity as mediator in relationship between personality trait and compulsive buying behavior” | Research Journal of Management Sciences, India. 12-21www.isca.in, www.isca.me “Indexed International
• “FFC’s Community Empowerment Initiatives Towards Sustainability: A Case Study” | South Asian Journal of Business and Management Cases, ISSN 2321-0303 Sage Publications, Los Angeles, London, New Delhi, Singapore, Washington DC. http://www.sagepub.com/journals/Journal202129“Indexed International”
• “Influence of Idealized Models on Purchasing Behavior in Pakistan” | Pakistan Journal of Psychological Research (PJPR), Quaid-e-Azam University, Islamabad,.http://www.pjprnip.edu.pk/pjpr/index.php/pjpr “X Category”
• “Effectiveness of Support Policies for the SMEs in Pakistan: An Empirical Study of Karachi Based SMEs” | Pakistan Business Review,. , CBM, http://iobm.edu.pk/wp-content/uploads/2015/03/PBRJan2015.pdf “X Category”
• “Entrepreneurship Role of Universities In Development In Sindh: An Exploratory Survey” | Amity Business Journal, , Amity Business School, Lucknow, India. www.amity.edu/abs/Vol%209%20no%202.pdfIndexed International”
• “Channel Switching Behavior From Traditional Grocery Stores to Branded Grocery Chains in Karachi” | Journal of Independent Studies and Research (JISR-MSSE), ISS SN: 1998- 4154, http://www.jisr.szabist.edu.pk ‘Y Category’
• “Do Taglines have a positive impact on building the brand perception?”: A Case Study on Kit Kat" | IBT Journal of Business Studies (JBS) ‘Y Category’
• “Corporate Citizenship Consideration at IMCL: A Case Study”, | South Asian Journal of Business and Management Cases, ISSN 2321-0303 Sage Publications, Los Angeles, London, New Delhi, Singapore, Washington DC. P-62-71 http://www.sagepub.com/journals/Journal202129 “Indexed International”.
• “Preference determinants for soft drinks brands: An empirical study of Karachi market through mall intercepts method” | GMJACS Bahria University. ‘Y Category’
• “Using “Beyond the Quick Fix model” identify the challenges of PTCL and suggest as OD consultant for the development of this organization” | International Journal of Experiential Learning & Case Studies
• “Living in Line with the UNGC Principles: A Hinopak way of Doing Business”, | South Asian Journal of Business and Management Cases, ISSN 2321-0303 Sage Publications, Los Angeles, London, New Delhi, Singapore, Washington DC. http://www.sagepub.com/journals/Journal202129 http://bimc.sagepub.com. “Indexed International”.
• “Participatory Irrigation Management in Sindh, Pakistan”. Book Chapter | Cases in Magement, Allied Publishers, Delhi, Edited Book by Sahay, Stough and Sardana.
• Book Chapter “NGO Management: Sustainability is the Outcome of Effective Management”, | Cases in Management, Allied Publishers, Delhi, Book Edited by Sahay, Stough and Sardana.
• HRM Practices and Their Impacts on the Perceived Performance of SME’s Operating in Karachi” | Pakistan Business Review, IoBM, Karachi. “X Category”
• Role of visual merchandising, sensational seeking and collectivism in consumer’s impulsive behavior at shopping-mall environment in Karachi”. | Journal of Psychological Research (PJPR) , “X Category”, Quaid-e- Azam University, Islamabad
• A Comparative Study of Customers Satisfaction of Microfinance in Sindh, Pakistan | GMJACS
• The Impact of Indulgence and Restrain cultural dimension on Brand equity | GMJACS, Bahria University
• Impact of fiscal and monetary policies on stock market performance: An empirical study of Pakistan stock exchange | Journal of Finance & Economics Research
• Creating Synergy through Balanced Score Card (BSC) to achieve Organizational Strategic Objectives | GMJACS, Bahria University
• The Role of the Transformational Leadership Style of Accounting Professionals towards Subordinates? Performance, OCB and Innovation Mediating Effect of Integrity and Thriving? | Journal of Entrepreneurship Management and Innovation (JEMI)
• Striving Towards Environmental Sustainability: How Natural Resources, Human Capital, Financial Development and Economic Growth Interact with Ecological Footprint in China? | Environmental Science and Pollution Research
• ?Developing Factors of Sustainable Purchase Intentions of Luxury Brands Mediated by Power Distance Beliefs | International Journal of Innovation, Creativity and Change (IJICC)
• ?The Role of ?Individual level Collectivist Values? (ILCV) in Measuring Impact on Brand Loyalty? | Pakistan Business Review, IoBM, Karachi
• ?Validity of Random Walk Hypothesis and Technical Analysis on Pakistan Stock Market?. | GMJACS, Bahria University
• Unlocking employees resilience in turbulent times: the role of spiritual leadership and meaning | Continuity Resilience Review Emerald Insight
• Maintaining Business Ethics during COVID-19 Pandemic in Globalized World: A Comparison of Ethical Theories and Future Research Perspective | Journal of Economic Impact
• Determinants of Impulsive Buying Behavior: An Empirical Analysis of Consumers’ Purchase Intentions for Offline Beauty Products | Nurture
• Social inclusive approach by developing women entrepreneurship: A Nestle’s way of creating shared values in Pakistan | International Journal of Experiential Learning Case Studies IJELCS