Bahria University

Discovering Knowledge

Bachelor in Business Administration

Program: Bachelor of Business Administration (BBA)

Duration: 4 Years | Credit Hours 133

Eligibility Criteria

Important for all candidates

•   Applicant for admission MUST MEET THE ELIGIBILITY REQUIREMENTS set-forth by Bahria University.

•   Candidates are advised to CONFIRM THEIR ELIGIBILITY prior applying for the admission.

•   In case of annual system, eligibility will be determined on the basis of result in percentages.

•   In case of semester system, eligibility will be determined on the basis of CGPA obtained out of 4.00.

•   In case the result is shown both in CGPA and percentage, CGPA will be considered.

The academic eligibility of program is elaborated as under:

Higher Secondary School Certificate (HSSC), A-levels, or an equivalent qualification recognized by the IBCC, involving 12 years of schooling, with a minimum of 50% marks.

Proposed Road Map for Bachelor of Business Administration

Sr. No

Category as per HEC New Policy

Credit Hours

1

General Education (Mandatory)

34 CHs

2

Mandatory Core Course – MCC

36 CHs

3

Core Courses – To be Decided by HEIs – CC

27 CHs

4

Interdisciplinary (Mandatory) – IDS

12 CHs

5

Electives toward specialization

18 CHs

6

Internship (Mandatory)

3 CHs

7

Capstone Project (Mandatory)

3 CHs

Total

133 CHs

 

Semester Wise Scheme of Study

Semester I

Sr.

Course Code

Course Title

CH

HEC Category

1

ENG 101

Functional English

3

General Education

2

MKT 110

Principles of Marketing

3

MCC

3

MGT 111

Principles of Management

3

MCC

4

QUR 111

Quantitative Reasoning - I

3

General Education

5

GEO 207/ GEL 207

Applications of Information and Communication Technologies

2+1

General Education

6

PAK 109

Ideology and Constitution of Pakistan

2

General Education

Total Credit Hours

17

 

 

Semester II

Sr.

Course Code

Course Title

CH

HEC Category

1

ENG 123

Expository Writing

3

General Education

2

SOC 110/ ETH 102

Islamic Studies / Ethics

2

General Education
Ethics for non-Muslims

3

ECO 520

Economics

3

IDS

4

ENV 120

Introduction to Environment and Sustainability

3

General Education

5

QUR 112

Quantitative Reasoning - II

3

General Education

6

ACC 101

Principles of Accounting

3

MCC

7

ISL 203

*Fahm-e-Quran – I

1

General Education

Total Credit Hours

18

 

 

Semester III

Sr.

Course Code

Course Title

CH

HEC Category

1

 

Foreign Language

2

General Education

2

QTM 205

Statistical Inference & Quantitative Research

3

IDS

3

ACC 102

Financial Accounting

3

MCC

4

ENG 214

Business Communication

3

CC

5

MKT 231

Marketing Management

3

MCC

6

PAK 105

Pakistan Studies

2

General Education

7

ISL 204

*Fahm-e-Quran – II

1

General Education

Total Credit Hours

17

 

 

Semester IV

Sr.

Course Code

Course Title

CH

HEC Category

1

HSS 301

Social & Psychological Development

2

General Education

2

HSS 131

Data Analytics

3

IDS

3

MGT 242

Organizational Theory & Behaviour

3

MCC

4

MGT 363

Entrepreneurship

2

General Education

5

FIN 501

Business Finance

3

MCC

6

HSS 219

Civic and Community Engagement

2

General Education

Total Credit Hours

15

 

 

Semester V

Sr.

Course Code

Course Title

CH

HEC Category

1

MGT 435

Project Management

3

CC

2

ACC 203

Cost Accounting

3

MCC

3

FIN 202

Financial Management

3

MCC

4

DMS 201

Digital Marketing & Social Media Strategy

3

CC

5

SCM 360

Supply Chain Management

3

CC

6

HRM 353

Human Resource Management

3

MCC

Total Credit Hours

18

 

 

Semester VI

Sr.

Course Code

Course Title

CH

HEC Category

1

ACC 304

Managerial Accounting

3

CC

2

EDB 301

E-Commerce and Digital Business

3

CC

3

OPM 360

Operations & Production Management

3

CC

4

MGT 301

Business Law

3

IDS

5

 

Elective-I

3

Elective

6

 

Elective-II

3

Elective

Total Credit Hours

18

 

 

Semester VII

Sr.

Course Code

Course Title

CH

HEC Category

1

BRM 401

Business Research Methods

3

MCC

2

FIN 649

Islamic Banking and Finance

3

CC

3

AIB 402

AI in Business

3

MCC

4

 

Elective-III

3

Elective

5

 

Elective-IV

3

Elective

Total Credit Hours

15

 

 

Semester VIII

Sr.

Course Code

Course Title

CH

HEC Category

1

MGT 463

Corporate Skills

3

CC

2

 

Elective-V

3

Elective

3

 

Elective-VI

3

Elective

4

RGS 490

Capstone Project

3

Capstone Project

5

SDW 498

**Internship/Field Experience

3

Field Experience

Total Credit Hours

15

 

 

*For non-Muslim: Any University approved 02 (or more) credit hours of General Education Course will be offered in place of Fahm-e-Quran

** Students shall complete a three-credit-hour field experience or internship at any time after completing the 5th semester, preferably during the summer or semester break. The internship shall be registered in the semester in which the student submits the internship report for departmental evaluation and grading, and the registration shall be reflected in the student's transcript for that semester.

*** BBA students are required to complete any relevant certification (equivalent to 3 credit hours in total) over the period of the four-year degree program as a mandatory condition for degree completion. A certification will be considered equivalent to 1 credit hour if it involves 16 hours of study. The respective department will guide students in selecting relevant certifications, ensuring alignment with current market needs and the program’s objectives.

List of Electives

Finance

Course Code

Course Title

Category

Credit Hours

ACC 622

Accounting Information Systems

Elective

3

ACC 608

Advanced Corporate Reporting

Elective

3

FIN 525

Algorithmic and Quantitative Trading

Elective

3

FIN 612

Analysis of Financial Statements

Elective

3

FIN 665

Behavioural Finance & Wealth Management

Elective

3

FIN 526

Blockchain for Finance

Elective

3

FIN 685

Business Intelligence

Elective

3

FIN 693

Cases in Corporate Finance

Elective

3

FIN 625

Commodities and Derivatives Markets

Elective

3

FIN 611

Corporate Finance

Elective

3

FIN 682

Corporate Restructuring

Elective

3

FIN 601

Debt Capital Markets

Elective

3

FIN 600

Entrepreneurial Finance

Elective

3

FIN 604

Equity Capital Markets

Elective

3

FIN 619

Financial Derivatives

Elective

3

FIN 684

Financial Engineering

Elective

3

FIN 527

Financial Institutions Management

Elective

3

FIN 692

Financial Markets and Institutions

Elective

3

FIN 528

Financial Modeling for Decision Making

Elective

3

FIN 690

Financial Modelling

Elective

3

FIN 696

Financial Reporting

Elective

3

FIN 681

Financial Risk Management

Elective

3

FIN 529

Financial Statement Analysis

Elective

3

FIN 523

FinTech

Elective

3

FIN 461

Fundamentals of Behavioural Finance

Elective

3

FIN 530

International Financial Management

Elective

3

FIN 695

Investment Analysis and Portfolio Management

Elective

3

FIN 688

Islamic Finance Theory and Practices

Elective

3

FIN 635

Management Corporate Turnaround

Elective

3

FIN 616

Management of Financial Institutions

Elective

3

FIN 608

Mutual and Pension Funds

Elective

3

FIN 531

Project Appraisal

Elective

3

FIN 532

Risk Management and Insurance

Elective

3

FIN 522

SAP Financial Data Analytics

Elective

3

FIN 524

Shariah Standards for Islamic Financial Institutions

Elective

3

FIN 698

Strategic Finance

Elective

3

FIN 533

Sustainable Finance

Elective

3

FIN 697

Taxation and Auditing

Elective

3

FIN 534

Technofinance

Elective

3

 

Marketing

Course Code

Course Title

Category

Credit Hours

MKT 695

Agriculture Marketing

Elective

3

MKT 672

B to B and Personal Selling

Elective

3

MKT 662

Brand Management

Elective

3

MKT 665

Cases in Marketing

Elective

3

MKT 699

Consumer Behaviour and Psychology

Elective

3

MKT 681

Copywriting Concepts, Protocols and Practices

Elective

3

MKT 673

Customer Relationship Management

Elective

3

MIS 608

Digital Analytics

Elective

3

MKT 674

Digital and Social Media Marketing

Elective

3

MKT 689

Digital Marketing

Elective

3

MKT 604

Distribution Management

Elective

3

MKT 606

Electronic CRM

Elective

3

MKT 692

Export Marketing

Elective

3

ENT 612

Entrepreneurial Marketing

Elective

3

MKT 690

Integrated Marketing Communication

Elective

3

MKT 610

International Marketing

Elective

3

MKT 676

Marketing 4.0

Elective

3

MKT 677

Marketing Analytics

Elective

3

MKT 678

Marketing for Nonprofit Organizations

Elective

3

MKT 693

Marketing Issues in Pakistan

Elective

3

MKT 620

Marketing Research

Elective

3

MKT 635

New Product Development

Elective

3

MKT 679

Pricing Strategies

Elective

3

MKT 603

Product Management

Elective

3

MKT 663

Promotion and Advertising Management

Elective

3

MKT 694

Public Relations and Relationship Marketing

Elective

3

MKT 691

Retail and Sales Management

Elective

3

MKT 650

Sales Management

Elective

3

MKT 655

Services Marketing

Elective

3

MKT 697

Social Marketing

Elective

3

MKT 688

Social Media Marketing

Elective

3

MKT 660

Strategic Marketing

Elective

3

MKT 682

Tourism Marketing

Elective

3

 

Human Resource Management

Course Code

Course Title

Category

Credit Hours

HRM 620

AI in HRM

Elective

3

HRM 691

Career Planning and Strategic Compensation Management

Elective

3

HRM 621

Compensation and Benefits Management

Elective

3

HRM 622

Cross-Cultural and International HRM

Elective

3

HRM 623

Data-driven Decision-making in HR

Elective

3

HRM 624

Digital HR Transformation

Elective

3

HRM 625

Employee Engagement

Elective

3

HRM 626

Employee Relations and Labor Law

Elective

3

HRM 695

HR Analytics

Elective

3

HRM 627

HR Analytics and Metrics

Elective

3

HRM 671

HR Information Systems

Elective

3

HRM 628

HR Metrics, Dashboards, and Decision Support

Elective

3

HRM 670

HR Planning

Elective

3

HRM 649

HR Research Methods

Elective

3

HRM 665

HR Theory and Practice

Elective

3

HRM 690

HRM and HRD

Elective

3

HRM 629

Human Resource Information Systems (HRIS)

Elective

3

HRM 668

Industrial Relations & Labor Laws

Elective

3

HRM 682

Industrial Relations and Employment Laws

Elective

3

HRM 676

International Human Resource Management

Elective

3

HRM 664

Job Analysis and Design

Elective

3

HRM 630

Leadership and Team Dynamics

Elective

3

HRM 666

Negotiations and Conflict Management

Elective

3

HRM 648

Organizational Development

Elective

3

HRM 631

Organizational Development and Change Management

Elective

3

HRM 692

Organizational Psychology

Elective

3

HRM 632

People Analytics and Workforce Intelligence

Elective

3

HRM 679

Performance Management

Elective

3

HRM 633

Performance Management Systems

Elective

3

HRM 689

Recruitment and Selection

Elective

3

HRM 677

Seminars In HRM

Elective

3

HRM 681

Strategic HRM

Elective

3

HRM 681

Strategic Human Resource Management

Elective

3

HRM 634

Talent Management and Recruitment Strategies

Elective

3

HRM 660

Training and Development

Elective

3

HRM 635

Virtual Collaboration and Digital Team Management

Elective

3

HRM 636

Workforce Planning and HR Forecasting

Elective

3

 

Entrepreneurship and Innovation Management

Course Code

Course Title

Category

Credit Hours

ENT 622

Business Growth and Entrepreneurial Finance

Elective

3

ENT 624

Business Model Innovation

Elective

3

ENT 602

Cases in Entrepreneurship

Elective

3

ENT 617

Corporate Entrepreneurship

Elective

3

ENT 625

Design Thinking and Prototyping

Elective

3

ENT 603

Developing New Products and Services

Elective

3

ENT 626

Digital Entrepreneurship

Elective

3

ENT 614

Economic of Location and Transportation

Elective

3

ENT 612

Entrepreneurial Marketing

Elective

3

ENT 620

Entrepreneurial Strategy in Emerging Markets

Elective

3

ENT 627

Entrepreneurial Thinking and Mindset

Elective

3

ENT 628

Family Business Management

Elective

3

ENT 629

Innovation and Change Management

Elective

3

ENT 606

Innovations and Entrepreneurship

Elective

3

ENT 630

Legal and Regulatory Aspects of Startups

Elective

3

ENT 607

Managing Entrepreneurial Firms

Elective

3

ENT 631

New Venture Creation

Elective

3

ENT 613

Organizations and Leading Change

Elective

3

ENT 621

Retailing and International Entrepreneurship

Elective

3

ENT 632

SMEs Management

Elective

3

ENT 633

Social Entrepreneurship

Elective

3

ENT 608

Social Responsibility and Entrepreneurship

Elective

3

ENT 634

Startup Financing and Venture Capital

Elective

3

ENT 619

Technology Entrepreneurship

Elective

3

ENT 635

Technopreneurship

Elective

3

 

Operations and Supply Chain Management

Course Code

Course Title

Category

Credit Hours

SCM 660

Blockchain

Elective

3

SCM 649

Contemporary Issues in Supply Chain Management

Elective

3

SCM 661

Customer Relationship Management

Elective

3

SCM 617

Demand Forecasting

Elective

3

SCM 662

Demand Planning and Forecasting

Elective

3

SCM 634

Detailed Scheduling and Planning In SCM

Elective

3

SCM 632

Execution and Control of Operations in SCM

Elective

3

SCM 641

Fundamentals of Supply Chain Management

Elective

3

SCM 636

Green Supply Chain Management – GSCM

Elective

3

SCM 651

Humanitarian Logistics

Elective

3

SCM 600

Inventory Management

Elective

3

MTM 305

Maritime Logistics

Elective

3

SCM 633

Master Planning of Resources in SCM

Elective

3

SCM 631

Operational Planning in Supply Chain

Elective

3

OPM 611

Operations and Production Management

Elective

3

SCM 621

Operations Research

Elective

3

SCM 618

Pricing In SCM

Elective

3

SCM 663

Procurement

Elective

3

SCM 520

Purchasing

Elective

3

SCM 664

Routing & Fleet Management

Elective

3

SCM 637

Shipping in SCM

Elective

3

SCM 665

Shipping, Freight, and Port Management

Elective

3

SCM 615

Sourcing and Logistics Management

Elective

3

SCM 635

Strategic Management of Resources In SCM

Elective

3

SCM 614

Strategic Operation Management

Elective

3

SCM 630

Strategic Procurement in Supply Chain

Elective

3

SCM 619

Strategic SCM

Elective

3

SCM 666

Supplier Relationship Management

Elective

3

SCM 667

Supply Chain Analytics

Elective

3

SCM 668

Supply Chain Finance

Elective

3

SCM 640

Supply Chain Implementation and Operations

Elective

3

SCM 616

Supply Chain Modelling

Elective

3

SCM 401

Supply Chain Risk Management

Elective

3

SCM 638

Supply Chain Strategy, Design and Compliance

Elective

3

SCM 669

Sustainable Supply Chain Management

Elective

3

SCM 650

Total Quality Management

Elective

3

SCM 670

Transportation Management

Elective

3

 

Business Analytics

Course Code

Course Title

Category

Credit Hours

BAE 601

Applications of Artificial Intelligence in Business Administration

Elective

3

BAE 602

Business Analytics and Decision Science

Elective

3

SEM 332

Big Data Analytics

Elective

3

BAE 603

Data Governance and Ethics

Elective

3

BAE 604

Data Analysis and Visualization

Elective

3

MIS 655

Database Management Systems

Elective

3

BAE 605

Data Mining for Business Intelligence

Elective

3

BAE 606

Financial Analytics

Elective

3

BAE 607

Machine Learning for Business Decision Making

Elective

3

MKT 736

Marketing Analytics

Elective

3

BAE 609

Predictive Analytics and Forecasting

Elective

3

BAE 610

Statistical Methods for Business

Elective

3

 

Digital Business and E-Commerce

Course Code

Course Title

Category

Credit Hours

DBE 601

Artificial Intelligence in Digital Marketing

Elective

3

DBE 602

Blockchain for E-Commerce

Elective

3

DBE 603

Business Model Innovation in the Digital Age

Elective

3

DBE 604

Customer Relationship Management (CRM) Systems

Elective

3

DBE 605

Cybersecurity and Legal Issues in E-Business

Elective

3

DBE 606

Data-Driven Decision Making for E-Business

Elective

3

DBE 607

Digital Branding and Online Reputation Management

Elective

3

DBE 608

Digital Business Models

Elective

3

DBE 609

Digital Marketing and Performance Analytics

Elective

3

DBE 610

E-Commerce Strategies and Technologies

Elective

3

DBE 611

Ethics, Sustainability, and Digital Business

Elective

3

DBE 612

Innovation and Entrepreneurship in Digital Markets

Elective

3

DBE 613

Online Consumer Behavior and Engagement

Elective

3

DBE 614

Payment Systems and Fintech in E-Commerce

Elective

3

DBE 615

Search Engine Marketing (SEM) and Optimization (SEO)

Elective

3

DBE 616

Social Media Marketing and Content Strategy

Elective

3

DBE 617

Supply Chain and Fulfillment in Digital Commerce

Elective

3

DBE 618

Web and Mobile App Development for Business

Elective

3

 

Islamic Banking and Finance

Course Code

Course Title

Category

Credit Hours

IBF 601

Islamic Banking Deposit Products & Treasury Op.

Elective

3

IBF 602

Islamic Business Ethics

Elective

3

IBF 603

Islamic Banking Financing Products

Elective

3

IBF 604

Islamic Financial Institutions & Markets

Elective

3

IBF 605

Islamic Law of Sales & Contract

Elective

3

IBF 606

Islamic Wealth Planning & Management

Elective

3

IBF 607

Pool Management in Islamic Banking

Elective

3

IBF 608

Shariah Foundations of Business and Finance

Elective

3

IBF 609

Shariah Standards

Elective

3

IBF 610

Takaful Practices in Islamic Finance

Elective

3

 

Project Management

Course Code

Course Title

Category

Credit Hours

PME 601

Business Ethics and Governance

Elective

3

PME 602

Circular Economy and Business Models

Elective

3

PME 603

Climate Change and Business Strategy

Elective

3

PME 604

Corporate Social Responsibility

Elective

3

ENV 511

Environmental Economics

Elective

3

PME 605

Green Marketing and Branding

Elective

3

PME 606

Social Impact Assessment

Elective

3

PME 607

Sustainability Reporting and ESG Metrics

Elective

3

 

Maritime Management

Course Code

Course Title

Category

Credit Hours

MTM 101

Introduction to Maritime Industry

Elective

3

MTM 230

Introduction to Maritime Law and International Maritime Convention

Elective

3

MTM 202

Economics of Sea Transport & International Trade

Elective

3

MTM 222

Introduction to Coastal Zone Management

Elective

3

MTM 304

Port Operations and Management

Elective

3

MTM 321

Shipping Operations and Management

Elective

3

MTM 322

Fisheries Resources & Management

Elective

3

MTM 401

Coastal Eco-Tourism Development and Management

Elective

3

MTM 403

Maritime Innovation & Entrepreneurship

Elective

3

MTM 501

Maritime Business: China Pakistan Perspective under CPEC

Elective

3

MTM 521

Maritime Business and HRM

Elective

 

MTM 527

Maritime Management: Concept and Applications

Elective

3

MTM 505

Contemporary Issues of Maritime Management

Elective

3

MTM 530

Maritime Management in Pakistan: Past, Present and Future

Elective

3

HRM 508

Marine Environments and Administration

Elective

3

ECO 363

Introduction to Blue and Green Economy

Elective

3

 

Hospitality and Tourism Management

CTH Level 4

Course Code

Course Title

Category

Credit Hours

HTM 512

Global Tourism and Hospitality

Elective

3

HTM 513

Food and Beverage Operation

Elective

3

HTM 511

Rooms Division Operations

Elective

3

HTM 524

Finance in Tourism and Hospitality

Elective

3

HTM 522

Food and Beverage Supervision

Elective

3

HTM 523

Rooms Division Supervision

Elective

3

HTM 521

Customer Service Management in Tourism and Hospitality

Elective

3

 

CTH Level 5

Course Code

Course Title

Category

Credit Hours

HTM 531

Contemporary Issues in Tourism and Hospitality Industry

Elective

3

HTM 541

Customer Relations Management in Tourism and Hospitality Management

Elective

3

HTM 534

Food and Beverage Management

Elective

3

HTM 542

Facilities Management in Tourism and Hospitality

Elective

3

HTM 533

Human Resource Management in Tourism and Hospitality Industry

Elective

3

HTM 532

Strategic Marketing in Tourism and Hospitality Industry

Elective

3

HTM 543

Understanding Finance in Tourism and Hospitality

Elective

3

 

Blockchain and Digital Currency

Course Code

Course Title

Category

Credit Hours

BDC 501

Blockchain Technology for Accounting & Finance

Elective

3

BDC 502

Financial Modelling, Data Analytics, and Blockchain Technology

Elective

3

BDC 503

Decentralized Finance and Financial Intermediation

Elective

3

BDC 504

Blockchain Regulation & Governance

Elective

3

BDC 505

Digital Assets and Crypto-Economics

Elective

3

BDC 506

Crypto-Asset Accounting and Financial Reporting

Elective

3

BDC 507

Central Bank Digital Currencies (CBDCs) & Monetary Systems

Elective

3

BDC 508

Digital Finance, FinTech & Decentralized Systems

Elective

3

BDC 509

Blockchain & Information Technology in Financial Services

Elective

3

BDC 510

Cryptocurrency Trading, Valuation & Risk Management

Elective

3

 

List of ‘Foreign Language’ Courses

Course Code

Course Title

Category

Credit Hours

HSS 109

Arabic Language

General Education

2

HSS 163/

CLE 401

Chinese Language

General Education

2/3

HSS 160

French Language

General Education

2

HSS 164

German Language

General Education

2

HSS 161

Russian Language

General Education

2

HSS 162

Spanish Language

General Education

2

HSS 214

Turkish Language

General Education

2

 

Additional Courses for non-Muslims under General Education in place of Fahm-e-Quran

Course Code

Course Title

Category

Credit Hours

ETH 102

Ethics

General Education

2

HSS 130

Introduction to Arts and Design

General Education

2

HSS 331

Fundamentals of International Relations

General Education

2

Note: Students may also opt for a foreign language course or any other approved course of the University under the General Education category, provided that the course has not been taken earlier or due in the coming semesters.