MS Marketing & Sales (Weekend)
Eligibility Criteria:
16 years of Business or Management education equivalent degree with 2.0/4 CGPA or 50% marks. Students with non-business background will take deficiency courses as per HEC rules.
Module-1
|
Module Contents |
Credit Hours |
|
Core |
15 |
|
Thesis |
6 |
|
Electives |
12 |
|
Total |
33 |
Semester-1
|
Sr. |
Course Title |
Credit Hours |
|
MSM 701 |
Applied Approaches to Branding & Communication |
3 |
|
MSM 704 |
Research Philosophy and Quantitative Techniques |
3 |
|
MSM 721 |
Advanced Marketing research & Consumer Behavior |
3 |
|
Elective 1 |
3 |
Semester-2
|
Sr. |
Course Title |
Credit Hours |
|
MSM 722 |
Emerging Concepts of Channels & Distribution |
3 |
|
Elective 2 |
3 |
|
|
Elective 3 |
3 |
|
|
MSM 795 |
Independent Market Study |
3 |
Semester-3
|
Sr. |
Course Title |
Credit Hours |
|
Elective 4 |
3 |
|
|
THS 799 |
Thesis/ Capstone Project |
6 |
* List of Elective Subjects is attached
List of Electives:
|
MSM 731 |
Seminar in Sales Force Management |
|
MSM 732 |
Marketing Analytics and Data Mining |
|
MSM 733 |
Entrepreneurial Marketing |
|
MSM 734 |
Topics in Strategic Sales Management |
|
MSM 735 |
Philosophy of Customer Relationship Management |
|
MSM 736 |
Perspectives of Retailing & Franchise Management |
|
MSM 737 |
Corporate Sales & Key Account Management |
|
MSM 738 |
Marketing Modeling |
|
MSM 739 |
Discourse of Personal Selling |
|
MSM 740 |
Digital Marketing |
