Bachelor in Business Administration
Important for all candidates
- Applicant for admission MUST MEET THE ELIGIBILITY REQUIREMENTS set-forth by Bahria University.
- Candidates are advised to CONFIRM THEIR ELIGIBILITY prior apply.
- In case of annual system, eligibility will be determined on the basis of result in percentages.
- In case of semester system, eligibility will be determined on the basis of CGPA obtained out of 4.00.
- In case the result is shown both in CGPA and percentage, CGPA will be considered.
The academic eligibility of each program is elaborated as under:
BBA (4 Years)
[BBA (4 Years) is being run under “Business Studies” department of “Bahria Business School” at Islamabad Campus & Department of “Management Sciences” at Karachi / Lahore Campus]
Intermediate or it’s equivalent with a minimum of 50% marks (excluding NCC) in any discipline.
Road Map
Semester 1
| Course Code | Subject | CH |
| ENG 101 | Functional English | 3 |
| MKT 110 | Principles of Marketing | 3 |
| QTM 122 | Business Mathematics & Numeracy Skills | 3 |
| ECO 110 | Microeconomics | 3 |
| MGT 111 | Principles of Management | 3 |
| MIS 161 | IT in Business (word, excel) | 3 |
| PAK 109 | Ideology and Constitutionon of Pakistan | 2 |
| ISL 107 | Tajweed | 0 |
Semester 2
| Course Code | Subject | CH |
| ENG 102 | English Writing Skills | 3 |
| SOC 212 | Critical and Logical Thinking | 3 |
| ECO 121 | Macroeconomics | 3 |
| QTM 110 | Business Statistics | 3 |
| ACC 101 | Principles of Accounting | 3 |
| ENV 120 | Introduction to Environment and Sustainability | 3 |
| ISL 108 | Understanding Quran-I | 0 |
Semester 3
| Course Code | Subject | CH |
| ENG 132 | Oral Communication (Public Speaking) | 3 |
| QTM 205 | Statistical Inference and Quantitative Research | 3 |
| ACC 102 | Financial Accounting | 3 |
| ISL 201 / SOC | Islamic Socio-Economic Studies / Ethics | 3 |
| HSS 403 | Pakistan and Geo-politics Studies | 3 |
| HSS 219 | Civic and Community Engagement | 3 |
| ISL 109 | Understanding Quran-ii | 0 |
Semester 4
| Course Code | Subject | CH |
| HSS 202 | Introduction to Sociology | 3 |
| MKT 231 | Marketing Management3 | 3 |
| FIN 201 | Fundamentals of Finance | 3 |
| MGT 363 | Entrepreneurship | 3 |
| HRM 253 | Human Resource Management | 3 |
| MGT 242 | Organizational Theory & Behavior | 3 |
| ISL 110 | Understanding Quran-iii | 0 |
Semester 5
| Course Code | Subject | CH |
| ENG 214 | Business Communication | 3 |
| ACC 203 | Cost Accounting | 3 |
| MGT 211 | Self Management | 3 |
| FIN 202 | Financial Management | 3 |
| MGT 435 | Project Management | 3 |
| HSS 301 | Social and Psychological Development | 3 |
| ISL111 | Understanding Quraniv | 0 |
Semester 6
| Course Code | Subject | CH |
| ACC 304 | Managerial Accounting | 3 |
| RMT 240 | Research Methods & Techniques | 3 |
| OPM 360 | Operation & Production Management | 3 |
| SCM 360 | Supply Chain Management | 3 |
| MGT 301 | Business Law | 3 |
| SOC 350 | Business Ethics | 3 |
| ISL 112 | Understanding Quran-v | 0 |
Semester 7
| Course Code | Subject | CH |
| Specialization-I | 3 | |
| MGT 311 | Career Exploring Management | 3 |
| MIS 460 | E Commerce | 3 |
| Specialization-II | 3 | |
| MIS 461 | Advance Application of IT in Business | 3 |
| ISL 113 | Seerah-i | 0 |
Semester 8
| Course Code | Subject | CH |
| MGT 463 | Corporate Skills | 3 |
| Specialization-III | 3 | |
| Specialization-IV | 3 | |
| Capstone Project | 3 | |
| ISL 114 | Seerah-ii | 0 |
| Course Code | Subject | CH | ||||
| MGT 643 | Internship/ Field Experience | 3 | ||||
| Total Credit Hours : 3 credit hours | ||||||
Note: Internship of 6 weeks after 4th Semester
Electives: All electives are of 3 Credit Hours each
Marketing
| Course Code | Subject |
| MKT 610 | International Marketing |
| MKT 655 | Services Marketing |
| MKT 660 | Strategic Marketing |
| MKT 665 | Cases in Marketing |
| MKT 635 | New Product Development |
| MKT 662 | Brand Management |
| MKT 688 | Social Media Marketing |
| MKT 699 | Consumer Behavior and Psychology |
| MKT 690 | Integrated Marketing Communication |
| MKT 650 | Sales Management |
| MKT 620 | Marketing Research |
| MKT 693 | B to B and Personal Selling |
| MKT 663 | Promotion and Advertising Management |
| MKT 689 | Digital Marketing |
| MKT 691 | Retail and Sales Management |
| MKT 692 | Export Marketing |
| MKT 693 | Marketing Issues in Pakistan |
| MKT 694 | Public Rationing and Relationship Marketing |
| MKT 695 | Agriculture Marketing |
| MKT 603 | Product Management |
| MKT 604 | Distribution Management |
| MKT 605 | Digital Analytics |
| MKT 606 | Electronic CRM |
| MKT 697 | Social Marketing |
| MKT 681 | Copy writing Concepts, Protocols and Practices |
HRM
| Course Code | Subject |
| HRM 666 | Negotiations and Conflict Management |
| HRM 648 | Organizational Development |
| HRM 676 | International Human Resource Management |
| HRM 677 | Seminars In HRM |
| HRM 689 | Recruitment and Selection |
| HRM 679 | Performance Management |
| HRM 690 | HRM and HRD |
| HRM 691 | Career Planning and Strategic Compensation Management |
| HRM 660 | Training and Development |
| HRM 670 | HR Planning |
| HRM 664 | Job Analysis and Design |
| HRM 649 | HR Research Methods |
| HRM 682 | Industrial Relations and Employment Laws |
| HRM 671 | HR Information Systems |
| HRM 681 | Strategic HRM |
| HRM 665 | HR Theory and Practice |
| HRM 692 | Organizational Psychology |
| HRM 695 | HR Analytics |
Finance
| Course Code | Subject |
| FIN 690 | Financial Modeling |
| FIN 698 | Strategic Finance |
| FIN 612 | Analysis of Financial Statements |
| FIN 619 | Financial Derivatives |
| FIN 611 | Corporate Finance |
| FIN 692 | Financial Markets and Institutions |
| FIN 693 | Cases in Corporate Finance |
| FIN 694 | Money and Banking |
| FIN 695 | Investment Analysis and Portfolio Management |
| FIN 635 | Management Corporate Turnaround |
| FIN 696 | Financial Reporting |
| FIN 697 | Taxation and Auditing |
| ACC 622 | Accounting Information Systems |
| FIN 682 | Corporate Restructuring |
| FIN 688 | Islamic Finance Theory and Practices |
| FIN 649 | Islamic Banking and Finance |
| ACC 608 | Advanced Corporate Reporting |
| ACC 616 | Management of Financial Institutions |
| FIN 601 | Debt Capital Markets |
| FIN 600 | Entrepreneurial Finance |
| FIN 608 | Mutual and Pension Funds |
| FIN 604 | Equity Capital Markets |
| FIN 665 | Behavioral Finance & Wealth Management |
| FIN 625 | Commodities and Derivatives Markets |
| FIN 461 | Fundamentals of Behavioral Finance |
Entrepreneurship
| Course Code | Subject |
| ENT 602 | Cases in Entrepreneurship |
| ENT 603 | Developing New Products and Services |
| ENT 620 | Entrepreneurial Strategy in Emerging Markets |
| ENT 606 | Innovations and Entrepreneurship |
| ENT 607 | Managing Entrepreneurial Firms |
| ENT 608 | Social Responsibility and Entrepreneurship |
| ENT 622 | Business Growth and Entrepreneurial Finance |
| ENT 612 | Entrepreneurial Marketing |
| ENT 613 | Organizations and Leading Change |
| ENT 614 | Economic of Location and Transportation |
| ENT 621 | Retailing and International Entrepreneurship |
| ENT 617 | Corporate Entrepreneurship |
| ENT 619 | Technology Entrepreneurship |
MIS
| Course Code | Subject |
| MIS 655 | Database Management System |
| MIS 620 | System Analysis and Design |
| MIS 679 | Enterprise Resource Planning (ERP) Implementation |
| MIS 672 | Web Application Development |
| MIS 625 | Business Process Re-Engineering |
| MIS 680 | Data Communication and Networking |
| MIS 681 | Information Security and System Auditing |
| MIS 657 | Knowledge Management Systems and Technologies |
| MIS 658 | Business Intelligence and Decisions Support |
| MIS 608 | Digital Analytics |
| MKT 607 | Electronic CRM |
SCM
| Course Code | Subject |
| SCM 619 | Strategic SCM |
| OPM 611 | Operations and Production Management |
| SCM 650 | Total Quality Management |
| SCM 600 | Inventory Management |
| SCM 614 | Strategic Operation Management |
| SCM 615 | Sourcing and Logistics Management |
| SCM 616 | Supply Chain Modeling |
| SCM 617 | Demand Forecasting |
| SCM 618 | Pricing In SCM |
| SCM 520 | Purchasing |
| SCM 630 | Strategic Procurement in Supply Chain |
| SCM 631 | Operational Planning in Supply Chain |
| SCM 632 | Execution and Control of Operations in SCM |
| SCM 633 | Master Planning of Resources in SCM |
| SCM 634 | Detailed Scheduling and Planning In SCM |
| SCM 635 | Strategic Management of Resources In SCM |
| SCM 636 | Green Supply Chain Management – GSCM |
| SCM 637 | Shipping in SCM |
| SCM 639 | Operational Planning in Supply Chain |
| SCM 638 | Supply Chain Strategy, Design and Compliance |
| SCM 640 | Supply Chain Implementation and Operations |
| SCM 641 | Fundamentals of Supply Chain Management |
| SCM 621 | Operations Research |
Maritime Management (Specialization / Standalone Electives): 3 CH each.
| Course Code | Course Title |
| MTM 101 | Introduction to Maritime Industry |
| MTM 230 | Introduction to Maritime Law and International Maritime
Convention |
| MTM202 | Economics of Sea Transport & International Trade |
| MTM 222 | Introduction to Coastal Zone Management |
| MTM 304 | Port Operations and Management |
| MTM 306 | Shipping Operations and Management |
| MTM 322 | Fisheries Resources & Management |
| MTM 401 | Coastal Eco-Tourism Development and Management |
| MTM 403 | Maritime Innovation & Entrepreneurship |
| MTM 501 | Maritime Business: China Pakistan Perspective under CPEC |
| MTM 521 | Maritime Business and HRM |
| MTM 504 | Maritime Management: Concept and Applications |
| MTM 505 | Contemporary Issues of Maritime Management |
| MTM 506 | Maritime Management in Pakistan: Past, Present and Future |
| HRM 508 | Marine Environments and Administration |
| ECO 363 | Introduction to Blue and Green Economy |
Foreign Language
| CLE 401 | Chinese Language |
Program Objectives (POs) of the BBA Program
| PO1 | Alumni will understand the volatility, uncertainties, complexities, and ambiguities in global business trends and demonstrate high-level management skills, critical thinking, creative problem-solving, flexibility, appropriate risk-taking, and a positive attitude in realizing organizational undertakings and performing business management functions and tools accordingly. |
| PO2 | Alumni demonstrate exemplary communication skills with diverse audiences locally and internationally, critical thinking, creative problem-solving, flexibility, teamwork and group dynamics, and a positive attitude. |
| PO3 | Alumni recognize, assume, and practice high-level ethics and social responsibility within business and society and adopt lifelong learning. |
Program Learning Outcomes (PLOs) of the BBA Program
| PLO1 | The graduates will be able to understand and practice requisite functional knowledge and skills in business administration, such as human resources, accounts and finance, marketing, operations, etc., to give an all-inclusive understanding of a business system. |
| PLO2 | The graduates will be able to design, implement, and evaluate solutions to various business management problems in organizational settings. |
| PLO3 | The graduates will demonstrate a high degree of creative thinking to synthesize ideas and take appropriate risks in developing innovative approaches to realize them. |
| PLO4 | The graduates will have developed strong verbal and written communication skills and be able to deliver quality content professionally. |
| PLO5 | The graduates will be ethically aware, able to address ethical dilemmas in the workplace and society in general, and fully capable of becoming responsible citizens. |
| PLO6 | The graduates will adopt ongoing personal and professional development strategies to enhance work performance in emerging business management requirements. |
